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The Erie Sales Club is an education and networking resource for serious sales reps and sales managers in Northwestern PA.
I recently purchased a new vehicle, so I got to experience the sales process of several local dealerships.
When you need to buy a car, regardless of whether it’s new or used, you should go to a reputed car dealership. Honest dealers will point out both strong and weak points of every model to make it easier for you to make the right decision. The best thing about specialized car dealerships is that they have their own garages where you can get any type of technical service your car needs. Dealerships also offer replacement parts for their cars, and their prices are usually quite low. Dealers have reasons to question the current trend for automobile dealerships to maintain customer loyalty programs. The customers of dealerships like customer loyalty programs and feel they are very important.
1 – Consumers think a good loyalty program is one of the traits of a progressive dealership. 4 – Instead of being burdensome, a modern loyalty program for car dealership promotion is easier than ever to start-up and run.
Dealers can be confident that a loyalty program for car dealership customers is a valuable marketing tool. The biggest impression I was left with was the importance of professional presentation, not just by the individual salesperson, but by the company. I like your post and everything you share with us is current and very informative, I want to bookmark the page so I can return here from you that you have done a fantastic job .. You should start your search of the one you can trust by deciding on the brand of the car you want to buy.
This means that they should be able to provide every client with extensive information about the vehicle, and help the person choose a car that will indeed meet his or her needs best. A good dealership will offer several financing options as well as discounts to their customers. The technicians that work in these garages undergo special training at the manufacturer’s facilities. This means that if you get into an accident, you will be sure that you’ll get your car repaired, even if it’s an old model.

They point to problems in the past with the operation of such programs, including complaints by customers. In fact, they rate the presence of such programs in the top ten services they want their dealership to provide. A failure to have a proper program could result in the loss of a dealership’s most loyal customers. Modern loyalty programs do not use loyalty cards, which was one of the main complaints from dealers and customers in the past.
In fact, a good loyalty program is something the consumer with a smart-phone sees every day.
Considering the ease with which these programs can start a progressive dealership should be eager to start. The biggest contrast was between Bianchi Honda on Upper Peach Street and a dealership in Erie County that I'll call ABC to protect their identification. It’s always best to work with specialized dealerships, because they can offer more services.
Then, you should narrow it down by choosing the ones that work with the manufacturer you are interested in. The dealers also question if customer loyalty can actually be maintained with the use of such programs, or are they just a lot of work with few definite benefits. Here are the top five reasons why every car dealership needs a program to reward customer loyalty.
This constant exposure increases the probability of early return for service from a higher percentage of customers.
These points can be redeemed in various ways, according to the plan agreed by dealership management.
According to phone company statistics, nearly 50% of all adults use a smart-phone every day. This is when you should start looking into the dealers more closely to determine which company you can trust.
I couldn't find any indoor shots online -- this was the best I could do -- but the showroom was spacious, bright, and clean.
Mobile apps for customer management of various loyalty programs are one of the fastest growing areas of smart-phone app software production. When my wife and I met with veteran sales rep Bill Donor (pictured above) at his desk, we all sat in comfortable chairs and had room to move around if necessary.

Oh, I didn't mention the best part of the buying process: the lounge in Bianchi's service department offers FREE Oreo cookies! They didn't just have a couple sitting on a styrofoam plate; there's a plastic case on the counter filled with what had to be 100-150 Oreos. You couldn't help but feel confidence in their organization after spending half an hour there.The ABC dealership was a complete contrast. The showroom, which looked like it hadn't been updated since Reagan was President, was stuffed with vehicles -- so many that you felt cramped just being inside the building. A couple unused cubicles had collected assorted junk -- promotional signs, manuals, dirty car parts, etc. On a bookshelf in one cubicle was a CD that someone had labeled "The Best of Christmas and Crazy Sh*t." When we met with the sales rep, his cubicle measured maybe 6 feet wide by 6 feet long.
And instead of sitting at a professional desk, he was crammed behind a secretary's desk like this one. His wall was decorated with several "Salesperson of the Month" award plaques, but none of them were recent.
While my wife and I were hanging out waiting for someone to look at my truck I was planning to trade in, I asked our rep and another about the award plaques.
Now we just get our paychecks and they want us to be happy with just that."Back to Bianchi. I purchased my car in March and had some extras added to the vehicle the first week of April. While waiting at the service area (and stuffing Oreos into my mouth), I noticed a memo from Bianchi owner Lou Porreco on a staff member's desk.
Porreco was congratulating his team on setting an all-time sales record for March and announcing that every Bianchi employee would be treated to a on-site catered lunch. If a friend asks me about my car-buying experience, I'll be sure to mention Bianchi's professional presentation and how they worked to make everyone who stepped onto their property feel like a valued customer.
And I'll let my friend know that even if they're not interested in a Honda, they should at least stop by for the cookies!-- Jim Roddy, President, Jameson PublishingThe Erie Sales Club is a joint effort of three leading local businesses: Jameson Publishing, Marsha Marsh Real Estate Services, and VertMarkets.

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