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Please provide your email address to begin receiving price alerts at home, at work, and on your phone! Queensbury auto mall - used cars - queensbury ny dealer - Search used cars in queensbury at queensbury auto mall to find the best cars queensbury, albany, alplaus deals from queensbury auto mall.. Copyright © 2014 Special Gift, All trademarks are the property of the respective trademark owners. It’s been said that a picture is worth a thousand words, and Steven Sodikoff, dealer principal of Steven Toyota Scion in Harrisonburg, Va., believes it applies to his inventory. Sodikoff said, “Without a doubt, the first used vehicle photo we took in our studio was better than any used vehicle photo on any dealer Web site.” Since they started posting their photos, customers often call to ask if they can see the “real” photos, and Frey has to explain that they are looking at the real photos. After photographing hundreds of vehicles (the dealership usually has about 300 units in stock), Frey now has a system for photos.
Recently, the dealership co-sponsored a James Madison University Scion dance party and the photo studio was used for a shoot to promote the event.
Frey has learned a lot since beginning this project—how to set lighting for great photos, adjust contrast when a photo isn’t quite right, remove shadows, and resize and load images on the dealership Web site.
In the beginning, the studio was about taking inventory photos, but the dealership is finding more and more ways to use the studio.
Just purchased a car from Mid-Atlantic and ironically I was not actually even looking for a car at that particular time. My wife and I just wanted to say thank you for treating us so well, and for making it such a hassle free, pleasant experience to buy our new car from you.


Vince, I wanted to thank you and Mid-Atlantic Motorwerkes for placing me in the car of my dreams. Thank you to Greg, Dallas, and the entire Mid Atlantic MotorWerkes team for making this one of the best Christmases ever! Mid-Atlantic Motorwerkes did an excellent job of finding a car that matched the desired year, model and options.
I just wanted to tell you and the staff of Mid Atlantic Motorwerkes how much my wife and I are enjoying the Lexus. A++ dealership - honest and professional in all ways - from the initial internet contact to phone to personal salesman contact. Recently, Sodikoff invested heavily in his dealership’s online presence in a rather unusual way. Sodikoff, an avid photographer himself, wasn’t happy with vehicle photos on his Web site—or any dealer’s Web site photos, for that matter.
I wanted someone with a lot of technical skill.” Frey, who has a degree in computer technology, is anxious to improve the dealership’s Web site and understands that the only thing that may separate their vehicle from their competitor’s is how well the vehicle is represented through photos.
The walls had to be rounded at the bottom to flow into the floor to eliminate even a hint of lines in the photos, and that was probably the biggest challenge in creating the backdrop. He begins by taking an angled view that shows the dealer plate on the front of the vehicle; then he takes shots of all basic angles of the vehicle, the interior and the odometer. They took pictures throughout the vehicle decoration process with the JMU Mascot and cheerleaders. Sodikoff is even sending Frey to a Photoshop class to hone his skills his photo editing skills. They have begun taking photos of customers with their vehicle purchase, and they provide the customer with a studio-quality 8-by-10 photo.


As our dealership grows, we will continue in our goals of meeting and exceeding the expectations of our customers.
So over several months and with a lot of trial and error, Sodikoff and Chris Frey found the right combination of size, color and lighting to create fabulous vehicle photos. Eventually, they would like to incorporate some of those photos on the testimonials page of their Web site and update their staff photos.
We will definitely do business with you again the future and will recommend others to you as well. Frey, Internet manager, has been eager to learn about the automotive industry, the Internet department and most importantly (at the moment) photography.
Sodikoff chuckled and said, “I originally thought we could purchase some construction-type lighting and make it work, but the lighting was all wrong and we couldn’t control it enough.” Instead, he invested in the proper photography lighting and then software. The ability to take photos of this quality will allow them to capitalize on many free advertising and marketing opportunities to raise awareness of their dealership.
The software allows Frey to take the photos while looking at his computer screen, which means he immediately knows if he needs to make an adjustment and take another photo to get the right shot. Sodikoff just might have made an investment that will pay dividends for a long time to come.



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