12:58:09 From Linda Formichelli : Hello! 12:58:11 From Erika Cuccaro : Hi all! 12:58:20 From cynthia : hi 12:58:23 From Linda Formichelli : SO hot. 12:58:39 From Linda Formichelli : Same here…upper 90s soon! 12:58:42 From cynthia : cool as a cucumber in British Columbia 12:58:58 From Erika Cuccaro : Not here! Sunny but windy and chilly. (12 celsius) 12:59:00 From Linda Formichelli : We can laugh at them in January. 12:59:08 From Erika Cuccaro : LOL Linda!! :D 12:59:12 From Linda Formichelli : ;) 12:59:18 From Linda Formichelli : Yes, we’re in Raleigh 13:01:14 From stallwitz2 : W - finally hired a virtual assistant! 13:01:18 From Linda Formichelli : W: Sent out 14 pitches in the last few days. May not sound like a lot, but I do research each prospect a bit. From that, have a call today with a tech marketing agency in CA. 13:01:22 From Doug Chovan : W: Great first call with a new client prospect . . . very promising with A LOT of business potential. 13:01:33 From gracemartin : W: Finished a large project sooner than expected. 13:01:36 From Erika Cuccaro : W: Implemented a model week calendar so I can get on top of my work ON my business! 13:01:44 From Joe Dyton : W: I finished re-writing my website copy 13:01:52 From cynthia : W: I gingerly asked an old boss for a testimonial, and he sent me something beautiful and much nicer than I expected or dared to expect. 13:01:55 From stallwitz2 : @Linda I think 14 is A LOT! 13:01:59 From Linda Formichelli : Thanks! 13:02:20 From Linda Formichelli : SWEET 13:02:54 From Linda Formichelli : W #2: Landed a case study project from a client where the original writer fell through. 13:02:56 From stallwitz2 : Are the model week calendars located within the Resources library? 13:04:20 From Ruthie : Hey :-) 13:04:47 From stallwitz2 : @hannah way to stick with it! 13:04:52 From Hannah : Thanks! It sure does! 13:04:52 From Ruthie : @Ed podcast episode with Hannah about that??? 13:05:15 From Liz : P: new lead magnet 13:09:27 From Linda Formichelli : Q: How to know when/how much to spend on your business? I’ve been using LinkedIn, RocketReach, and Hunter and am at the end of my trials. GREAT apps, but it would cost like $200/month to keep them up. Worth it? 13:12:12 From Linda Formichelli : @Ruthie yep! Though of course could just get them on a monthly basis and cancel when I’m done! 13:12:35 From cynthia : @Linda, I’d keep Hunter 13:13:47 From Linda Formichelli : @Cynthia Hunter goes from 100 searches for free — to 1,000 searches for 40-50/month. Wish they had something in between! 13:14:01 From Erika Cuccaro : @Linda--what is Hunter? Just googled it and came up with a monster game! ;) 13:14:33 From Linda Formichelli : Hunter.io for sleuthing our email addresses from any website. LOVE IT. Combine with verify-email if Hunter has to guess at the address you want. 13:14:53 From Linda Formichelli : https://verify-email.org/ 13:15:46 From Erika Cuccaro : @Linda...aha...thank you!!! 13:15:55 From cynthia : Q: I don’t know what to do with my blog. I’m basically converting a personal website to a business website. That means I need to limit the blog topics to something more narrow and more business-y. Can I inject an occasional off-topic article or do I need to have 2 blogs and 2 websites? How will I have an outlet to write something humorous or interesting but more personal? 13:16:21 From cynthia : @linda, the thing with Hunter is that there’s nothing else like it. 13:16:55 From cynthia : sorry, I mixed a Q with a comment to Linda. 13:17:41 From Linda Formichelli : @cynthia Now that you say that, I’ve been using Rocketreach.co as well…they also give email addresses from a website, as well as the business’s financials, etc. I should make sure there’s not too much overlap before paying for both! 13:18:08 From cynthia : yeah, @linda doubtful you need both 13:18:28 From Ruthie : @Cynthia, I did a blog on 3 Things Content Marketing and Gardening 13:18:35 From Linda Formichelli : Ed’s video on the points system is great! 13:18:58 From cynthia : @ruthie so you didn’t feel like it hurt your business? 13:19:06 From Ruthie : I think you can overlap them sometimes, especially when you consider how much your business is on your mind in a given day. 13:23:00 From Erika Cuccaro : Thn 13:23:03 From Erika Cuccaro : oops 13:23:08 From Erika Cuccaro : Thanks, Ladies!! 13:23:55 From stallwitz2 : @Doug how do you differentiate case studies vs white papers? 13:36:59 From Ruthie : I think that LinkedIn has a lower threshold for people being receptive to your message. If you do it right! 13:43:55 From cynthia : I love tuna helper 13:47:07 From Linda Formichelli : Thank you! 13:48:15 From cynthia : I would tell Client A 13:48:19 From Linda Formichelli : I’ve had situations where I got a client from my magazine work…I’d ask my editor for their OK and it was never an issue. I made it clear that when I was working actively for the client, I would NOT interview them for the magazine without the client’s OK. 13:48:20 From Ruthie : I would at least mention it to Client A. They may be willing to even send that connecting email. 13:52:37 From Erika Cuccaro : i love the way your mind works @Ruthie!! 13:54:12 From Ruthie : @Cynthia, totally put them on Medium if you are worried about it! 13:54:23 From Ruthie : @Erika, yay! lol. 13:54:32 From Ruthie : I look at everything through a marketing lens now. 13:57:11 From Linda Formichelli : Yes, thank you! 13:57:57 From Linda Formichelli : V: Well, I just signed up for LI Premium if that answers your question. :) 13:58:00 From Linda Formichelli : Top Ramen 13:58:08 From Erika Cuccaro : V: confirming that i should contact Client A; also the points system is intriguing! 13:58:15 From Joe Dyton : V: Evaluating business expenses—especially during lean times. 13:58:36 From Linda Formichelli : Not at all! I was leaning that way but felt like I needed some permission. :) 13:58:51 From Hannah : V: “With retainers, don’t sell a discount, sell availability.” 13:59:49 From cynthia : V: I like feeling like a part of this group. Just reading about everyone else’s adventures and trials and tribulations ups my game. It’s easy to feel very isolated when you’re a writer. 13:59:59 From Linda Formichelli : @Hannah same here! Good point 14:00:43 From Doug Chovan : V: Great feedback on the retainer points system . . . definitely not an easy switch in my case, but stay tuned . . . we shall see! 14:00:48 From Hannah : Great! Absolutely. 14:03:28 From Linda Formichelli : Q: A small one. When following up on an unanswered WEM with a LI connection invite, do you mention the email? 14:03:35 From Linda Formichelli : Or act like you never sent it, LOL? 14:04:29 From Ruthie : @Ed, thanks for clarifying! I pretty much like my clients to feel like working with me IS the deal, lol. 14:05:53 From cynthia : totally agree with @Ruthie 14:10:33 From Erika Cuccaro : (BRB) 14:17:12 From Linda Formichelli : Done! :) 14:17:51 From Erika Cuccaro : Thanks for the inspo, Ruthie!! 14:20:31 From cynthia : I’ve got to go. thanks all. 14:23:16 From Linda Formichelli : I have one above 14:32:31 From Joe Dyton : A: Prospect with some of the email techniques I’ve picked up in the training sessions. 14:33:13 From Erika Cuccaro : Shooting for 80%! Thanks Ed...I know I am wayyyy overthinking this! :o 14:34:47 From Linda Formichelli : Bye