12:58:41	 From Ana Reisdorf : Hi Ed!
12:59:11	 From Liz : Beautiful day here in Seattle. Wahoo!
12:59:15	 From Ana Reisdorf : Sunny and 48 in Nashville. Looking good for the weekend!
12:59:36	 From Ana Reisdorf : Yes! and in the 70s next weekend
13:00:02	 From 3/kie4+JXVAv08OPfU7O3vb/AxFyqY6QHL5+3EmslTw= : Hi! I’m at a busy café, so will be listening and chatting here in chat. :)
13:00:23	 From 3/kie4+JXVAv08OPfU7O3vb/AxFyqY6QHL5+3EmslTw= : I don’t want to be one of those obnoxious people who talk loud at a cafe. This is Linda
13:00:26	 From 3/kie4+JXVAv08OPfU7O3vb/AxFyqY6QHL5+3EmslTw= : Formichelli
13:00:37	 From Steve Coomes : Glad to be back, amigo.
13:00:38	 From 3/kie4+JXVAv08OPfU7O3vb/AxFyqY6QHL5+3EmslTw= : I wonder why?
13:01:22	 From Steve Coomes : Louisville, kY
13:01:38	 From Steve Coomes : Yayuss! Bourbon Country!
13:01:46	 From Joe Dyton : Maryland, yes!
13:02:43	 From Steve Coomes : W: Mined lots of new business from an old client. 
13:02:51	 From Liz : W: Had a prospect return after dropping off in November. Got the first assignmment from them. 
13:06:29	 From Joe Dyton : P—positioning myself.
13:06:39	 From Linda Formichelli : P: Working on my content cookie PDF/postcards…so, prospecting. Plus your course lessons + 3 deadlines this week.
13:06:44	 From Hannah : P: Still chugging along with implementing my marketing plan/prospecting
13:06:45	 From Erika Cuccaro : P: reluctant web positioning (I want to jump ahead to newsletters but need to establish my website first...I think!)
13:06:54	 From Liz : P: clarity around my HR marketer audience (vs the HR buyers they sell to)
13:06:56	 From Linda Formichelli : Yep
13:07:00	 From Ana Reisdorf : P; For the coaching, I really need to brainstorm a few ideas for my website header, I hope to get some done to get feedback from the group this week.
13:08:07	 From Erika Cuccaro : @Steve -- great image!
13:08:09	 From Liz : Many thanks, @Ruthie!
13:09:15	 From Kelle : Good idea! Thanks!!
13:10:39	 From Linda Formichelli : Q about the Profit First: What do you do with extra cash if you make more than you need to allocate?
13:16:59	 From Lisa Stockwell : Q about positioning. Would it be insane to use my age as an asset (versus trying to hide it) in positioning myself as an expert in healthcare communication?
13:17:24	 From Linda Formichelli : I have the same Q, Liz!
13:21:56	 From Jacob Thomas : Q: I’ve hit a lull. At the end of 2018 I had a ton of momentum and was making more money than ever before. But this year has started out slow. I had a few clients pull back and my income has dropped significantly. Besides WEP, what else can I be doing during this time to help bring in more work and to build my business back up?
13:25:29	 From Linda Formichelli : Thanks, Ruthie! I think what I don’t get then is that my salary should be a set amount, but the other allocations should be percentages…and that doesn’t add up. As you can see, I’m not the best with finances. :)
13:26:07	 From Linda Formichelli : Also, I’m wondering WHEERE to allocate the extra. Profit? Income?
13:29:00	 From Linda Formichelli : Thanks, Stave!
13:29:48	 From Linda Formichelli : *Steve
13:34:17	 From Ruthie : So less work for less money?
13:35:03	 From Ruthie : Maybe they keep the other writer on for the less valuable work? Bring you on for the heavy stuff?
13:39:33	 From Ruthie : Well they pay low fees and then they get the hand holding. 
13:40:58	 From Ruthie : Yes, yes, change the scope!
13:41:39	 From Liz : That car anaology is spot on. (Says the person who just had to buy a new-to-us car...)
13:46:11	 From Linda Formichelli : Good luck!
13:46:41	 From Hannah : Thanks, Linda!
13:47:21	 From Hannah : Great idea, Ruthie! I’ll give it a shot.
13:49:16	 From Ruthie : Also more than I have ever billed!
13:49:56	 From Hannah : @Ruthie, I love that. That’s the stuff I want to be writing anyway.
13:50:08	 From Hannah : @Ruthie Amazing!
13:53:44	 From Ruthie : @Hannah, exactly, me too!
13:55:27	 From Ruthie : Oh man, yes, I hate having too much work as much as I love it. 
13:55:33	 From Ruthie : I love LinkedIn
13:56:45	 From Linda Formichelli : V the idea of not going after a retainer with a new client.
13:56:48	 From Liz : V: Deccision to move ahead with a survey and talk to my audience.
13:57:07	 From Erika Cuccaro : V: Your talk w Jacob about what to do when you need work and your talk with Hannah about her retainer!
13:57:08	 From Joe Dyton : V—the most recent conversation for when you need work right away.
13:57:15	 From Ana Reisdorf : V How to deal with lulls, trying to be more consistent with prospecting, but I am still scared!
13:57:28	 From Kelle : V: Deferring retainer talk until finishing at least one assignment with the client.
13:58:43	 From Ruthie : *snorts into tea at the thought of paying self $8k per month*
14:00:21	 From Linda Formichelli : Perfect, thanks! So the salary is a set # and the rest are a percentage.
14:01:33	 From Linda Formichelli : I had a FT gig where I think I was the oldest person in the business except the owner’s parents.
14:02:34	 From Linda Formichelli : I think the trick is to brag on the years of experience but be sure your website, etc. look modern and with it.
14:03:15	 From Hannah : I agree. I’d focus more on experience rather than age specifically.
14:03:43	 From Linda Formichelli : However they know when I say I have 22 years of experience how old I am…so I make sure my head shot, website, etc. look modern.
14:04:28	 From Linda Formichelli : Oh, and of course that my writing doesn’t sound “old.” I’ve heard from writers where you can tell by their writing how old they are!
14:11:56	 From Linda Formichelli : Q have questions about a crazy niche idea:
14:13:22	 From Linda Formichelli : Also home and hospitality design, etc. All kind of related.
14:13:55	 From Linda Formichelli : Sure!
14:24:23	 From Erika Cuccaro : Hey all! I have to hop off soon for a call at 2:30. Have a great 2 weeks and talk to you in April!!
14:25:38	 From Ruthie : @ana yes understand you completely!
14:27:30	 From Kelle : @ana I get it, too. But I would think that whatever you were doing that caused the whale to find you might cause others to find you as well.
14:27:46	 From Li Vasquez-Noone : I have to run also, thanks for all the great info today!
14:31:12	 From Linda Formichelli : Have to go pick up kid at school. Amazing call, thanks!
14:31:12	 From Ruthie : @Ana, that Cash flow management training is gold. 
14:32:41	 From Ruthie : @Ana, you can say that again!
14:32:48	 From Ruthie : Childcare is EXPENSIVE