13:00:23 From Kelle : If you like science fiction, I recommend Altered Carbon. Loved it!! 13:00:43 From Li Vasquez-Noone : Agree on Altered Carbon, it's great! 13:00:47 From Ruthie : Hi! 13:00:53 From Ruthie : Amazing 13:00:57 From Ruthie : Watch it 13:00:57 From Hannah : The Marvelous Mrs. Maisel on Amazon. 13:01:06 From Li Vasquez-Noone : Also, The Expanse, great sci-fi 13:01:08 From Ruthie : It's also a book series 13:01:36 From Ruthie : lol 13:01:56 From Ruthie : Yeah..... 13:02:12 From Jhaneel : You can use the thumbs down button to dislike series (and hopefully train it) 13:02:16 From Ruthie : We've got Thomas the Train next to Deadpool 13:02:36 From Erika Cuccaro : Hiya! We're really into "Titans"...comic book series (DC...bleh). Also on Prime, we like Transparent, Parks & Recreation and 30 Rock! Also...the new Watership Down series is supposed to be REALLY GOOD! (love the book) 13:02:53 From Erika Cuccaro : LOL...Ruthie! :D 13:03:15 From Jhaneel : Also recommend Ozark and Narcos (if you don’t mind a bit of violence) 13:03:46 From Ruthie : Lucifer is one I really like 13:03:51 From Ruthie : I'm into the second season 13:04:20 From Erika Cuccaro : (Watership Down is based on the book...amazing book!!) 13:05:16 From Erika Cuccaro : W: The Elevate FB group is really great! I love the community feel and have many AHA's over the past week. 13:05:20 From Li Vasquez-Noone : W an existing client approached ME about a new project, yay! 13:05:23 From Kelle : W: I just set up my first Mail Shake email campaign! 13:05:54 From Ruthie : W: I pushed back on a client who wanted me to take $200 off of $600 worth of work. As a result, I'm doing the $400 worth of work for..... $400. 13:06:46 From Jhaneel : W: One of my clients let me know my content writing added hundreds of new subscribers to his mailing list each month and increased book sales 13:07:04 From Ruthie : Nice! 13:07:19 From Erika Cuccaro : W: The Elevate FB group is really great! I love the community feel and have many AHA's over the past week. 13:07:27 From Jhaneel : Lol just heard it this morning so I’ve been flying high 13:09:02 From Li Vasquez-Noone : P finalizing my positioning so I can move on to my website. 13:09:15 From Li Vasquez-Noone : Yep! 13:09:15 From Ruthie : P: got through the cash flow class, and now I'm focusing on positioning and website. 13:09:18 From Hannah : P: Executing marketing plan. Reached out to my contacts and have been sending 5 WEPs/day. 13:09:32 From Erika Cuccaro : P: zeroing in on my target market so I can rewrite my website. Sounds like Li and I are on the same page! :) 13:09:42 From Kelle : P: Still working on ensuring that WEP becomes a weekday habit. 13:09:48 From Jack Price : P: finished website, starting autoresponder series 13:10:04 From Jack Price : tied to nw lead magnets 13:10:12 From Jhaneel : P: STILL on website copy - but I refuse to go into next week with out finishing 13:18:30 From Ruthie : Would it be worth it to take an old writing piece and brush it up? I've had success with that in the past. 13:19:00 From Li Vasquez-Noone : Great idea, Ruthie! 13:23:50 From Ruthie : I have check minuses in almost every niche for "network". lol 13:24:16 From Ruthie : Oh nice. Low hanging fruit. 13:25:45 From Jacob Thomas : Q: I always charge by the project rather than by the hour. I have a new potential client that wants to pay by the hour. It’s an interesting scenario. Have you ever come across a situation where it’s better to charge an hourly rate? 13:29:13 From Ruthie : Just kind of putting it out there. 13:33:27 From Erika Cuccaro : Still here! :) 13:33:41 From Jack Price : ok 13:33:42 From Li Vasquez-Noone : LOL, can't get rid of us that easily... 13:33:44 From Jhaneel : Yep 13:33:46 From Jacob Thomas : I can still hear 13:33:47 From Ruthie : yes 13:35:57 From Ruthie : Yep 13:36:00 From Jack Price : here 13:36:00 From Erika Cuccaro : hiya! 13:36:36 From Li Vasquez-Noone : Yay, Crystal! 13:36:44 From Crystal : howdy ;) 13:38:56 From Ruthie : Nightmare..... 13:39:16 From Ruthie : They're going to ask how many hours..... 13:40:49 From Ruthie : Q for Jacob: are you going to be invoicing them? Or using their billing system? If you're sending the invoice, then it shouldn't make any difference to them. 13:46:03 From Ruthie : I've given rates for blog posts of varying lengths. That works out really well. 13:50:50 From Erika Cuccaro : RE: the rate -- love it! And this is where I think NGOs might not be my target market. :) 13:51:06 From Ruthie : Too true 13:51:24 From Erika Cuccaro : Yes...at least the one I work with. :) 13:52:01 From Erika Cuccaro : And they are awesome -- send a lot of work -- but they don't have a huge budget. 14:03:11 From Hannah : No new leads yet from my prospecting. I’d like to try to get 10 warm emails out per day. By the time I’m done with client work, I have time to get about 5 emails out before 5 or 6 pm. Does it make more sense to keep sending emails after hours? Or should I do prospecting in the morning and client work later? 14:03:12 From Kelle : V: How to handle clients who favor hourly billing. 14:03:38 From Ruthie : V: Your discussions with Li and Erika about positioning. I'm refining my own right now. 14:03:51 From Ruthie : @Hannah, what about scheduling them for the next morning? 14:03:51 From Hannah : V: Your wording for responding to clients who want to work hourly. 14:03:54 From Li Vasquez-Noone : V to be strategic in my marketing, and all the positioning help 14:04:29 From Erika Cuccaro : V: the minimal hourly rate & learning via the Elevate group that it's ok not to know everything...that an attitude of/commitment to continual learning is a good thing. :) 14:04:34 From Ruthie : @Hannah I have Hubspot integrated into my email, and if I have time to write emails at night, I'll schedule them for the next morning. 14:04:43 From Ruthie : I might pass out if I got $250 14:05:07 From Ruthie : But my new hourly rate would've made me pass out 8 months ago, so..... 14:05:28 From Hannah : I find I’m freshest in the morning. 14:07:06 From Hannah : OK awesome. 14:07:21 From Hannah : @Ruthie, Thanks! Yes, I’ve done that too 14:07:23 From Jacob Thomas : Quick question if nobody else has anything... I’ve heard you talk about how you became a full-time freelancer and you were able to do really well in your first year. I’m just curious, what did your project workload look like? Was it mostly case studies and white papers? 14:13:37 From Ruthie : @Jacob I think it's the perceived value of the piece. A white paper or case study has more lasting value. It will probably be promoted across a lot of channels. 14:13:46 From Ruthie : More than a single blog post I mean. 14:18:58 From Jacob Thomas : @Ruthie I definitely agree. I’m planning to start chasing more case study and white paper projects 14:19:10 From Erika Cuccaro : Love this idea to repurpose content! 14:19:34 From Ruthie : @Jacob, I'm struggling with that pivot myself. I'm working on it. 14:19:52 From Erika Cuccaro : I'm curious -- is anybody else doing editing work as well as writing work? Editing makes up more than half of my workload at the moment...and I was wondering what everybody else is up to. 14:20:09 From Ruthie : @Erika, I am. 14:20:34 From Ruthie : I have some clients that really want to work with me, but can't afford to pay me to write the actual blog pieces, and they have no idea about SEO. 14:21:00 From Jacob Thomas : @Erika I’ve done a small amount of editing, but almost all of my work is writing. 14:21:15 From Erika Cuccaro : Thanks, Ruthie & Jacob! :) 14:21:21 From Ruthie : @Erika, so they pay me to edit their posts, bring them inline with the brand voice and SEO keyword targets. I have one client that has a bunch of SME's who are from Turkey. So their writing needs help too. 14:21:26 From Hannah : @Erika, Not a lot. I did edit a small book last month. 14:21:36 From Erika Cuccaro : @Ed -- I like the idea...approaching your clients from a place of wanting to help. 14:22:21 From Kelle : @Erika. I do a little editing work but it's like 10-15% of my workload. 14:22:52 From Erika Cuccaro : Thanks Ed -- you're right, editing definitely brings in less...for lots of effort! 14:22:59 From Ruthie : To Ed's point about positioning, I don't advertise it. 14:23:06 From Erika Cuccaro : (aka...the opposite of what I'm going for! :D) 14:23:17 From Ruthie : But when asked if I can, I'll say yes. 14:23:35 From Ruthie : After seeing my rate for blog posts, they normally don't mind my higher than average editing rates. 14:23:35 From Erika Cuccaro : Just removed "Editor" from my email sig!!! 14:25:19 From Ruthie : I want to ask questions, but my brain is all over the place. 14:26:05 From Erika Cuccaro : T: the luxury tour bus analogy - shifting my mindset 14:26:05 From Kelle : T: That one can get to the equivalent of $250/hour! 14:26:13 From Jacob Thomas : T: Give project rate ranges rather than hourly rates and continue pivoting to higher paying gigs like case studies and white papers. 14:26:19 From Erika Cuccaro : A: Finish my target market exercise! 14:26:21 From Ruthie : A: My website content, so I can be confident sending people to my website! 14:26:37 From Li Vasquez-Noone : T that I need to charge more! 14:26:49 From Kelle : A: Do more of the training modules in my action plan. 14:27:00 From Li Vasquez-Noone : A website content to reflect my new positioning 14:27:08 From Ruthie : @Kelle, what's your next one? Then we can hold you to it! 14:27:17 From Jacob Thomas : A: Keep Up WEP and find case study and white paper projects. 14:27:17 From Hannah : T: The reminder to stay focused on consistency over volume for prospecting. 14:28:28 From Hannah : A: Keep going with WEP and see where I am in two weeks in case we need to troubleshoot. 14:28:53 From Kelle : @Ruthie Interestingly, iit's quote your work more profitably! 14:28:56 From Ruthie : Our next call is next week though right? 14:28:59 From Hannah : Cool, thanks :) 14:29:10 From Ruthie : @Kelle, good deal! 14:30:13 From Ruthie : Great first call. Thanks everyone :-) 14:30:15 From Li Vasquez-Noone : Great talking with everyone!