Title: What Makes A Great Squeeze Page?

Hello,

A lot of people think of a squeeze page the same 
way they think of a sales page. And in some ways 
it is similar. However, there are some key 
differences.

For one thing, people don’t want to read a 
five-page sales letter just to download a 
20-page report or a discount code. They have 
better things to do with their time.

For another thing, people are getting more and 
more finicky about giving out their email 
addresses, because they don’t want to be 
inundated with spam any more than they already are.

So when you create your squeeze page, you need 
to accomplish two main things:

You need to make people comfortable enough to 
give you their information. This means including 
a promise that you won’t spam them.

You need to convince people of the value they 
will be getting from your lead magnet, and you 
need to do it in as few words as possible.

Your squeeze page only needs a few basic elements 
to get most people to give you their information:

A headline that grabs attention and makes people 
want to learn more. Perhaps a short sub-headline 
that provides a little more information.

A few bullet points that let people know exactly 
what they will receive, and WHY it will benefit them.

A call-to-action that tells them exactly how to get 
their freebie. (By filling out the form and pressing 
the submit button.)

Your lead capture form.

A guarantee that you will never spam them or 
share their information with other parties.

That’s it! 

You can also include a short video if you think 
it will help convince people to fill out the form, 
but if your headline and bullet points do their job, 
a video isn’t really necessary.

Don’t make it with a bunch of fancy graphics, 
either. A picture of your offer (such as the 
report cover or a graphic of a coupon) and an 
interesting submit button are the only graphics 
you really NEED. Remember, flash graphics can 
actual detract from your message.

The only exception would be if you’re selling 
something to designers or artists, or to people 
INTERESTED in design or art. 

It’s also important to test and tweak your 
squeeze page in order to increase conversions. 

Try testing different headlines, different bullet 
points, different layouts, and different graphic 
colors. 

Tomorrow we’re going to talk about a few ways to 
make this whole lead generation process easier, 
so stay tuned!

Until then, 

{YOUR NAME HERE}

P.S. If all this seems like a lot of work, don’t panic! 
Tomorrow you’ll learn some neat tricks to make it all a 
lot simpler.
