Title: What Should I Offer Potential Leads?

Hello,

Have you ever been stopped by someone wanting 
you to take a survey? Perhaps it was at the mall, 
or in a grocery store, or it might have even been 
online.

Did you take the survey? If so, what did they 
offer you to get you to do it? If not, why did 
you decline?

These are the types of things you need to think 
about when you collect leads. What would your 
customer expect to receive in order to convince 
them to take the time to fill out your form and 
trust you with their personal information?

Most people offer a free report. Reports can be 
a great way to get people to fill out your lead 
capture form, but only if they offer valuable 
information that they are actually looking for.

Let’s say you’re selling a course on how to 
publish a book on Kindle. A free report on how 
to get more sales to a Kindle book would 
probably be a great lead magnet. But a report 
on how to make money as a graphics designer 
might not be as interesting. They are two 
different markets. There might be SOME 
crossover, but probably not enough.

Remember, you want QUALIFIED leads, and 
part of being a qualified lead is having 
at least some direct interest in the subject.

You cannot qualify a lead as being interested 
in your Kindle publishing course if you offer 
them a report on being a designer!

Of course, it doesn’t HAVE to be a report. You 
could collect leads from graphic designers by 
offering a free package of photos they can use
 in their designs. Or you could collect leads 
from people who collect baseball cards by 
offering them a discount coupon for your 
online baseball card shop.

Think about what your average buyer would be 
interested in, and offer that to them.

Once you have a great lead magnet created, 
it’s time to create the squeeze page to 
capture people’s information, so don’t miss 
tomorrow’s email!

Until then, 

{YOUR NAME HERE}

P.S. Your squeeze page MUST be designed correctly 
if you want great conversions, so be sure to 
watch your inbox for tomorrow’s email.

