Title: What Information Do you Need From Leads?

Hello,

You might be wondering what type of information 
you really need to collect from your leads. 
Is name and email enough, or should you be 
gathering more detailed information?

Well, the first thing you need to do is look 
at your business model.

Are you selling something complex or expensive? 
If so, it might make more sense to collect 
detailed information from your leads.

If you’re just collecting emails to market 
affiliates products, then a simple form asking 
for name and email address is probably all you 
really need.

Why, you may ask, wouldn’t I just request as 
much information as possible from each lead? 
What if I need that information later?

Well, the average person isn’t going to fill 
out a full page of information just to get a 
20-page report or a discount coupon. A lot of 
people don’t like to give out any personal 
information, and will even use a throwaway email 
and a false name to download a free report. So 
why would they be comfortable giving out their 
home address to a total stranger?

Of course, if someone is looking for a more 
expensive item, they would probably be more 
inclined to give more information, because 
they know this type of item requires more 
information than a name and email address.

So what exactly should you ask people for?

The simple answer is: Only what is necessary.

Never ask people for anything more than you 
really NEED. The more you ask for, the lower 
your conversions are likely to be. People 
want to put in the least amount of effort 
possible. Some people won’t even enter a 
name and email address to receive a freebie. 
They just leave once they realize they can’t 
just download your offer. 

So it’s important to make your offers as 
user-friendly as possible, which means asking 
for the least possible amount of information.

Sit down and make a list of the information 
you think you’d like to collect from leads. 
Create your form based on that information, 
and test it with some traffic. Does it convert 
well? If so, you’re probably fine. If the 
conversions are terrible, you should remove 
as many fields as possible and collect only 
the information you feel is absolutely critical.

Remember, you can collect more information 
from leads later in the process. The important 
thing is to collect their contact data before you 
lose them forever.

Tomorrow we’re going to take a look at what 
makes people enter their information, and how 
to create a great giveaway to entice people.

Don’t miss it!

Until then, 

{YOUR NAME HERE}

P.S. If you don’t create a strong lead magnet, 
you’re not going to get the kind of results 
you’re looking for, so tomorrow’s email is 
really important!

