Title: Do You Need Leads?

Hello,

One question I see a lot of people asking is, “Do I really 
need leads for my business?”

See, a lot of folks seem to think that because they only 
promote affiliate offers, or because they just publish 
Kindle books, or they have some other reason to believe 
they don’t need leads, that they shouldn’t bother trying 
to get them.

But the fact is, leads are potential customers. 
Leads—especially QUALIFIED leads, are the bread and butter 
of pretty much any business you can think of.

So what exactly is a lead—or more specially, a QUALIFIED 
lead?

A qualified lead is someone who has expressed interest 
in what you have to offer. They have already been qualified 
as being interested by giving their contact information in 
exchange for something related to whatever you’re selling.

Someone who subscribes to your email list is a lead, 
because they have given you their email address 
specifically because they were interested in either you 
and your products, or in whatever freebie you gave them 
in order to entice them to join.

It doesn’t matter what you’re selling, even if you’re 
promoting affiliate products, or your Kindle books, or 
you just have a YouTube channel you’re using to get AdSense 
revenue. Leads are essential. Leads are traffic. Leads are 
sales.

Over the next few days, you’re going to receive a series of 
lessons from me that will teach you why leads are so 
important, what type of information you need to collect 
from your leads, how to get people to give you their 
information, and more.

If you think you don’t need leads, think again. No 
matter what you’re doing to make your living, leads 
will be your bread and butter!

Watch for tomorrow’s email where we will talk about 
the first major element of generating leads—the 
software. Don’t miss it!

Until then, 

{YOUR NAME HERE}

PS- If you think you need some crazy expensive software 
to generate leads, think again! Some of the best systems 
are remarkably affordable! Find out more tomorrow.
