Title: Measuring Your Content Marketing Success

Hello,

Most people think the ultimate sign of success in any type
of marketing is an increase in income, and that’s certainly
the desired outcome in most cases. But simply tracking your income
and traffic isn’t really a true indicator of your success.

There are plenty of other metrics you need to pay attention to if
you want to not only know if your content marketing strategy is 
working, but how to improve it.

For example, while it’s important to track how much traffic you’re
getting, it’s also important to track the SOURCES of your traffic.

If you’re getting  a lot of traffic from one source, you can try to
scale your efforts to get even more traffic from that same place.

If you’re not getting much traffic from another source, you can either
choose to spend more time figuring out how to get MORE traffic from
that source, or choose to focus on it less and spend that time
increasing traffic from sources you know are working for you.

But if you don’t pay attention to WHERE your traffic is coming from,
you won’t know what is and isn’t working for you and you won’t be
able to do anything to increase it.

Bounce rate is another critical metric that you need to pay attention
to. Bounce rate is the number of people who leave your site after
viewing only one page. If this rate is high, it means people probably
aren’t enjoying your content enough to visit other pages on your site,
or you’re not doing a good job directing them to additional content
they might like, such as by using a plugin to display links to other
relevant articles.

Googles pay attention to bounce rate as an indicator of the quality of
your content, and if your bounce rate is high, you’ll find it very 
difficult to rank.

If you have a high bounce rate, it could be due to a number of factors, 
but try increasing the quality of your content and using a plugin to
direct people to other pages to decrease your bounce rate.

You also want to figure out — not just how much traffic you are getting
overall — but also how often that traffic is converting into leads and/or
sales.

If you’re getting a TON of traffic and not many leads or sales, then you
have something wrong somewhere. It might be the quality of your content, 
a failure in your call-to-action, or some other issue, but you’ll never
be able to figure it out and fix it if you’re not paying attention to
your conversion rates!

Content marketing is a fairly complex subject, but as long as you
create a solid plan, put out great content, and spend time watching 
your metrics, you’ll have a solid foundation for success.

Good luck!

{YOUR NAME HERE}

PS- Watch for more training on other subjects coming soon!


