Title: Other Media In Content Marketing

Hello,

Most people think of content marketing as being solely a
written form of media, but content marketing can actually
come in many different forms.

Other forms of media include:

* Audio, such as music, audio books, or podcasts

* Video

* Slideshows 

* Info graphics

* Photographs

* Illustrations and cartoons

* Downloadable files such as software or eBooks

The list goes on, and it can all be considered a form of
content marketing. 

Search engines are assigning more value to other forms of 
media all the time. You’ve probably seen this yourself when
you search Google for something and see a bunch of videos or
images ranking above links to websites.

Other forms of media have two major benefits:

1. They can rank on their own, such as in the above example of 
videos and images ranking above websites.

2. They can make your written content rank higher if you include
them on your pages.

Of course, it would be a mistake to add other forms of media just
for the sake of having other media on your site. Every piece of 
media you add should be relevant to your content, and serve an 
important purpose in supporting your written content.

Perhaps it’s an info graphic that shows various statistics to 
support some of the things you covered in your article.

Maybe it’s a video showing in detail how to do something you 
described in the written content.

But it should all be relevant to your topic and help you better
convey the points you make in your written content.

Remember that other forms of media will help you get traffic 
from other sources. For example:

* Images will get you traffic from Google Images, Pinterest, Facebook,
Twitter, etc.

* Videos will get you traffic from sites like YouTube, if you create
them yourself.

* Downloads will get you traffic from sites like SlideShare and others.

You get the idea. Other forms of media can be very valuable if you
use them properly!

Tomorrow is our last lesson on the topic of content marketing, 
and we are going to talk about how to measure whether your efforts 
are successful or not, so be sure to look for it.

Until then, 

{YOUR NAME HERE}

PS- Measuring your success is more important than you might think, so
don’t miss tomorrow’s email!


