Title: Rehab Your Existing Content!

Hello,

You might already have some content on your website or blog that
hasn’t really brought you much traffic, and you’re thinking that
old content is pretty much useless, right?

WRONG!

In fact, some SEO experts have reported seeing better rankings on
old content when it is updated than they did on brand new content!

So let’s say you have some older articles published that aren’t 
ranking well and get very little traffic. Maybe they’re shorter
articles that are a little thin on content and have some errors
in grammar and spelling. Perhaps you got them outsourced cheaply
and didn’t care much about quality because you were just trying 
to rank in the search engines for various keywords back in the 
day.

But that content isn’t useless! You can go back and make changes
to that old content and have a chance to significantly boost its
ranking in the search engines for some instant traffic!

Go through your old content and do the following:

* Remove any broken links

* Correct any grammatical and spelling errors

* Remove any incidences of keyword repetition

* Add content to increase article quality, at least 1,000 words

* Add at least 3 links to relevant articles on other authority sites

* Add relevant media such as images and videos

* Create a good image for Pinterest and add it to the bottom

These few things alone will give you a good chance to get a boost in
the search engines, as well as making your content a lot more 
likely to get likes and shares via social media.

Stop thinking of older content as useless. It’s not! It can be a 
very good foundation for quality content that can get you traffic.

Tomorrow we’re going to talk more in depth about how to use 
different forms of media to attract more traffic, so watch for it!

Until then, 

{YOUR NAME HERE}

PS- If you’ve been sticking solely to written content, tomorrow’s email
might be a real eye opener!


