Title: Creating Better Content

Hello,

Creating content is easy. Anyone with a half decent command
if grammar in any language can create content.

But not everyone can create QUALITY content. Creating truly
high quality content is something most people - even people who
COULD honestly do it — fail to do successfully.

Why? Because they’re focusing on the wrong things!

Quality content means different things to different people, but 
the bottom line is that quality content is something that makes
readers happy AND makes search engines happy.

As you start to create content, keep these things in mind:

* Quality is more important than quantity

* Writing for humans is more important than writing for search 
engines

* Content should be useful

* Content should be interesting or entertaining

* Content should be engaging

In order to find out what type of content you should be creating
to make your audience happy, it’s important to check out content
created by your competitors. Find out what people do and don’t like
about their content by checking blog comments, Facebook comments,
the number of likes and shares they have, etc. Take notes as you
do this research so you can remind yourself of things you could do
better than your competitors. 

You can also use your competitors to find ideas for content you 
could create. Maybe they wrote an article with six different points
on a particular subject. You could write your own spin on the topic 
and include more or fewer points or focus on a different angle.

Also, be sure you’re adding links to additional information on the
subject, as well as different forms of media like info graphics, 
videos, pictures, and downloads. This will make your visitors 
happy, as well as search engines who love to see you using different
forms of media.

This will help you get more traffic, because you’ll have different
forms of media than can be shared via different social media sources.

Tomorrow we’re going to discuss ways to rehab your existing content
in order to get more traffic out of them, so don’t miss it!

Until then, 

{YOUR NAME HERE}

PS- Your old content can actually be more valuable than you think!
Find out more tomorrow!


