Title: Creating A Content Marketing Plan

Hello,

One of the first things you learn if you take a marketing class is
the importance of creating a good marketing plan.

It’s Marketing 101 at its most elementary!

But sadly most people seem to be “pantsers” — people who fly by the
seat of their pants.

And I bet if you compared the number of marketers who fail to achieve
success to those who are panthers, the numbers would be pretty similar.

“If you fail to plan, you are planning to fail.”

This is a quote from Benjamin Franklin, and it rings true today just 
as much as it did when he said it many years ago.

As you create your content marketing plan, you need to keep a few
important points in mind:

1. What are your primary goals? Do you want to build a list? Grow your
social media profiles? Sell your own products? Sell affiliate products?
All of the above? Knowing your goals will help you decide what type
of content to create.

2. What kind of content is your competition creating, and how often 
are they creating it? You need to keep up with the competition as much 
as possible.

3. How often can you realistically create content? Create an editorial
calendar with upcoming topics you’d like to cover and a deadline for
creating each one, and STICK TO IT.

Your overall plan should contain the following information:

* Your goals
* Your publishing schedule/calendar 
* Topics you want to cover in the near future
* Ideas for things to cover in the distant future

Once you’ve created your plan, it’s time to put it into action by 
creating quality content.

In tomorrow’s lesson, we’re going to look at some ways you can create
better content for both visitors AND search engines.

Until then, 

{YOUR NAME HERE}

PS- Tomorrow’s email is full of great ideas, so you’re not going to 
want to miss it!


