Title: Content Marketing In 2017 And Beyond

Hello,

Alright, so we’ve established that the old methods of content
marketing don’t work anymore. Now it’s time to talk about what
DOES work.

The main thing you need to realize is that these days, it’s all
about one thing:

QUALITY

The only way you are ever going to be truly successful over the 
long haul in content marketing is to focus on quality.

Not only are the search engines looking for higher quality content
than ever before, but since it’s much harder to get ranked in the
search engines with newer sites, it’s important for your content
to be very high quality in order to get traffic from other sources.

If you stick with your content marketing plan long term, you will
eventually start to see your pages ranking in the search engines.

But until then, you will probably see most of your traffic coming
from social media, which means your content had better be up to
snuff, or you’re going to have a hard time getting the likes, 
shares, and comments it takes to have a successful social media
campaign.

So what exactly does quality mean, anyway?

Well, from the perspective of a visitor, it’s probably about what
you would expect.

Visitors want content that delivers the information they are looking
for, and ideally in a format that makes it easy to understand and
maybe even interesting or entertaining. 

From the standpoint of the search engines, quality content is:

* At least 1,000 words or longer

* Free from too many mistakes in grammar, spelling, punctuation, etc.

* Factually correct (and yes, they can tell this to a certain extent)

Basically, search engines want the same thing as visitors want, only
they are more technical about it.

Tomorrow, we’re going to talk about how to create a successful 
content marketing plan that will please your visitors AND search
engines, so don’t miss it!

Until then, 

{YOUR NAME HERE}

PS- Tomorrow’s information will provide  you with a strong foundation
for your content marketing efforts!


