Title: Is Content Marketing Dead?

Hello,

I’ve heard a lot of people talking about how “content 
marketing is dead” and “it just doesn’t work anymore”, 
but nothing could be further from the truth.

Content is still king, and it will still be king for a very 
long time to come!

See, many people still prefer to read when they want to learn
something unless it’s something that really lends itself more
to visual media — such as learning to draw or paint. 

Additionally, search engines still rely on text in order to
build their indexes. Sure, they can index and rank other forms
of media like images and video, but text still dominates most
search results.

Then why do so many people seem to think content marketing is
dead?

Because what they REALLY mean to say is that the content marketing
THEY WERE USED TO is dead. And it is. Put a nail in the coffin. 
There’s no bringing it back.

The days of grabbing a keyword rich domain, throwing up a dozen
articles featuring a dozen variations of the same keyword, and only
writing 250-400 word articles are LONG GONE.

Those old methods don’t work. Search engines got sick of their
users complaining about all the crappy, useless content ranking on
the first pages, so they changed their algorithms so that all that
junk had very little chance to rank.

These days, it’s nearly impossible for a brand new site to rank
well in the search engines for anything but the least competitive
keywords.

So… doesn’t that mean content marketing IS dead for most of us?

Absolutely not! Content marketing is still viable for every single
one of us. It’s just the methods used to create a successful 
content marketing campaign are very, very different.

Over the next few days, we’re going to talk about what it takes
to create a SUCCESSFUL content marketing campaign in 2017 and
beyond.

You’re going to learn about how to create great content, how to 
get traffic to that content, and how to tell if your efforts are
really working or not.

Be sure to whitelist my email address so you don’t miss a single 
lesson! Look for tomorrow’s email on the basics of content marketing
in the new era!


Until then, 

{YOUR NAME HERE}

PS- Tomorrow you’re going to find out what really works for content
marketing these days!


