Title: Optimizing for profits

You can have the highest quality, most informative content
on your blog but if you haven’t optimized for the search 
engines you are leaving money on the table.

This should be one of the first things you do when you set up
your blog, but in case you’ve overlooked this important 
component, here are a few quick ways to ensure that your
blog is set up for success:

SEO (search engine optimization) begins with your content. 
Make sure that you are using relevant keywords throughout your
content as well as catchy titles for your blog posts.

You should also link and comment on other blogs, focusing
mainly on established ones that will generate viable backlinks.

Feature other bloggers on your website and don’t be afraid 
to promote and link to other websites. They won’t steal your
traffic!  Successful blogging requires networking so the more
you actively share content from pro bloggers, the better the
likelihood that they will share yours.

Post reviews of other blogs on your website and expand on
your ability to offer visitors with useful resources that will
help them.  Focus on influencers in your market as they will
bring in the most traffic.

Focus on resource articles that provide quick and easy tips,
checklists, and tools that are useful to your visitors. 

Consider running a contest or giveaway on your blog. I use the
KingSumo.com app to run beautiful giveaways on my blog that
attract thousands of participants and best of all, once the contest
has ended you’ll be able to download a csv file that contains a full
listing of entries! Add those to your mailing list and watch it grow
quickly.  Giveaways can also go viral and encourage people to share
your blog with others.

Consider interviewing other bloggers, and offer guest blogging 
spots on your website. While you’ll need to have a decent level of
traffic before you’ll be appealing to most pro bloggers, start off
with some of the new bloggers in your niche and network!  

The possibilities are endless.

Tomorrow is my final email in this series and in it I’ll talk
about how the top 4 blog monetization strategies that have worked
for me. You won’t want to miss this!

Talk to you tomorrow!

{YOUR NAME HERE}
