Title: Secrets of Powerful Push Notifications

Today, in our final email, you’re going to learn a 
few powerful tips that will make your push notifications
be the best they can be.

Here are my tips for creating the most powerful push
notifications possible.

1. Timing Is Everything (Almost)

Don’t send out push notifications at weird hours.
Send them out when your typical audience is awake and
online! It may sound overly simple, but too many people
just send them out whenever, and it can seriously hurt
conversions!

2. Shorter Is Better

The shorter the notification, the more effective they are
in almost every case. The highest conversions are the ones
with the lowest word counts, so make sure your messages are
as succinct as possible.

3. Personalize

Make sure your notifications are personalized in some way.
This could include the customer’s name, if you have it, or
just something that lets them know you’re targeting them
specifically.

Something like:

“Fan of Nora Roberts? Jane Smith is another author you 
might love! Check her out today!”

4. Use Images

Not all providers will let you push images, but if yours
does, images can drastically increase conversions. Just like
other platforms, visual rules over text.

5. Limit Notifications

If you send too many push notifications, users will tune you
out. You might want to set some kind of limit to ensure your
users won’t get burned out and opt-out. Make sure to keep an
eye on your opt-out rate and slow down if you notice spikes
in people dropping you.

Well, that concludes our series on push notifications. I hope
you learned a lot, and that you’ll put what you learned to 
good use.

I wish you the very best. 

To your success,

{YOUR NAME HERE}

P.S. I’ll send you more great lessons in the future, so
stay tuned!

