Title:  Creating a landing page

If you truly want to increase conversions, you need to
immediately stop sending traffic to your blog’s main page,
if you are trying to capture leads and build a mailing list.

Instead, create a highly targeted landing page for that audience!

These landing pages can be easily linked and featured within
your navigation menu so that even those who do land on the
front page (or find themselves arriving within an internal
page on your site) can still find the page.

The objective of a landing page is to outline clear value,
engage a potential visitor and convert them into a lead.  

Landing pages aren’t designed to necessarily sell a product. 

It’s the front-line in your mission of converting a visitor
into a lead. That should be its only objective.

Your landing page should feature your mailing list opt-in
form up front and center, and a lead magnet.

Lead Magnets:
•Free report or digital book (eBook)
•Case studies
•Infographics
•Weekly newsletter

Basically, a free, yet valuable resource that will kick them
into action and convince them to take a chance on you.

Pro Tip: Get your hands on a copy of www.PostGopher.com and
let your visitors turn your content into downloadable PDF files! 
Let them read your material at their leisure, encouraging
read-through and return visits.  

Look for that tomorrow!

{YOUR NAME HERE}
