Title: Creating content your visitors will love

Hello Again!

If you want to position yourself as a leader in your
market and truly maximize your exposure (and profits), 
you need to create content that answers questions
from those in your niche.

If you visit other competing blogs, websites and
forums and gather intel that will help you create and
shape content around the burning questions in your market,
you will be able to drive highly targeted traffic
to your website that consists of active leads.

And half your job will be done for you. :)

In addition to this research helping you to better
understand your market overall, it’ll also help you
come up with titles for your blog posts that will capture
immediate attention.

For example, if you frequently see the same question
being asked throughout your niche, chances are that would
make a fantastic title for a blog post, right?

Apart from article content, you should also consider 
different content formats that are commonly used within
your market.  

Do other bloggers use InfoGraphics to provide a visual
storyboard that visitors can follow and share?

Do other bloggers offer video content for those who prefer
to watch rather than read?

Make sure that you are providing as many options as possible,
especially those that are popular within your niche.

Then, integrate that content strategically.

Use some of your content as pillars that build the
foundation of your blog. This is evergreen content typically,
that you can feature on your front page to drive in traffic.

Then, use some of that content as incentive offers to encourage
visitors to join your mailing lists in order to capture leads.

Repurpose content through guest blogging, in reports, and in email
series just like this one!

Whatever you can to enhance the quality of your blog, and provide
additional content options and formats to your visitors, the easier
it will be to transform those visitors into qualified leads.

You can do it!

Tomorrow, we’ll touch down on one easy way to generate 
traffic that’ll not only convert into leads, but will likely
go viral. Don’t miss it!

{YOUR NAME HERE}



