Title: Can Podcasting Help My Business

Hello,

You might be wondering if it’s even worth trying podcasting, 
especially if you are in a niche where the average customer 
or client doesn’t tend to use a lot of technology. 

But the fact is, podcasts are popular with a very wide 
range of people, including both genders, all ages, people
from all around the world… just about anyone.

Millions of people listen to podcasts, and if you aren’t 
doing one, you’re missing out on a huge source of traffic!

If you want to get a general idea of whether podcasting 
might work for you, take a look at the podcasts currently on
iTunes or Google Play.

Search for your niche, or for some of the most popular 
personalities in your niche, and find out if there are 
any existing podcasts.

If there aren’t any existing podcasts, that’s okay! All
you are doing is seeing if there are any, and if so, how many listeners do they have?

If there are no existing podcasts in your niche, you might
try looking for a similar niche. Let’s say your niche is a 
small segment of the diet market, such as a very specific
diet. The weight loss niche is huge, and there are probably 
plenty of people listening to those podcasts.

If you still can’t find anything, that just means less
competition for you!

See? You don’t have to worry too much. What’s the worst that
could happen? You spend a small amount of time recording a 
few podcasts, don’t get any listeners, and then you can include 
those podcasts in a future product you develop. 

You aren’t out anything!

Tomorrow we’re going to take a look at some of the popular
software packages you can use to record and edit podcasts.

Don’t miss it, because this is one of the most important
elements of the whole system!

Until then, 

{YOUR NAME HERE}

PS- You can’t record a podcast without software, so tomorrow’s
email is really important!

