Title: Two Powerful Traffic Tactics

Hello,

You’ve likely seen recommended content ads online, but
you may not realize just how effective they are.

It’s like getting a direct referral from a leader in 
the industry!

With recommended content, your brand appears as a recommended
resource by prominent, highly established websites and networks 
online, including content discovery networks (I’ll tell you
which ones you need to focus on in a later email, don’t worry.) 

You see, publishing networks make money by offering campaigns that 
typically run on a PPC model. These ads are embedded into 
the content or design/theme of the website in some way as 
to provide a more authentic experience for readers, and quite 
often will look exactly like other areas of the website such 
as navigation menus, or other internal links so that readers 
don’t see them as advertisements at all. 

It’s pretty powerful stuff.

And then there’s in-feed social ads.

This is where I’d recommend you start with native advertising,
as it’s really the easiest way to cut your teeth on this new
method of marketing without too much work involved.

In-feed ads are those you’ll find on places like your Facebook
News Feed, where box-type advertisements will be shown right 
along with updates from friends and family.  In-feed social 
ads don’t always include a call to action within the ad itself, 
but instead will direct people to a landing page or product 
information page where you can capture the lead.  

You can also find in-feed social ads on Linkedin, Twitter, 
YouTube and Pinterest. Ever see those YouTube videos that 
you can skip after 5 or 10 seconds? Those are in-feed ads!

Oh, and get this: SnapChap is also making it easier to set 
up sponsored content advertisements with their new 
“Memories” platform that allows users to save video clips 
into custom streams (similar to the way someone would 
create a playlist on iTunes.) 

Do you want to find out what you should NOT do when creating
your native advertisements?  These are instant-ad-killers, so
you really want to avoid making these common mistakes.

I’ll tell you everything you need to know tomorrow.

Until then, 

{YOUR NAME HERE}




