Title: Does Your Sales Copy Suck?

Hello,

Part of creating a successful launch is asking yourself the
tough questions and giving yourself honest answers.

So, today I want you to ask yourself:

“Does my sales copy suck?”

You probably already know this deep down. Maybe you know it
because your sales are suffering. Maybe you know it because
you read it and didn’t really “feel it”. Or maybe you really
think your copy is great. (It could be!)

But there’s usually room for improvement in even the best
sales copy. Some of the best sales letters ever written 
could probably be improved.

The first thing you should always take a look at is your
headline, because that’s what grabs attention and gets 
people to keep reading your copy.

If your headline is lacking, your conversions will suffer.
That’s almost guaranteed. Even if the rest of your copy is
stellar, a bad headline will hurt your sales.

It’s a good idea to study successful headlines from swipe
files in order to get a good idea of what works.

Also, you should be sure to use some of the common words 
and phrases that are known as “power words”. These words 
can turn even the blandest copy into powerful sales tools.

For example:

You - The word “you” is one of the most powerful words there
is, because it shows you’re speaking directly to your 
customer. It’s critical to make the reader feel a personal
connection to you and your product, and to make them feel
like this is the solution to their specific problems.

Free - This is one of those words that can get your emails
filtered, but used in sales copy this word can grab attention
and help seal the deal.

Easy - People love the word easy, because nearly everything in
life is difficult. If you can make things easy for them, they
will buy!

New - New is an extremely powerful word, because people know
that older methods don’t always work. Using the word “new” 
helps people feel like they’re getting something they have
never seen before.

Proven - The word proven lets people know your product has
already been shown to work. 

Guaranteed - People want to feel assured that they are
making the right decision, and having a strong guarantee will
make them feel safer buying.

These are a few things you can do to improve your sales copy,
but unless you test it, you’ll never know if you’ve got it
right or not.

Tomorrow we’re going to talk about ways to test your sales
copy BEFORE launch, so your affiliates and partners don’t
lose potential sales due to mistakes on the sales page.

Until then, 

{YOUR NAME HERE}

PS- Testing and tracking is CRITICAL! Don’t miss tomorrow’s
email.


