Title: Retargeting On Facebook

Hello,

We’ve covered targeting already, so what’s this REtargeting stuff?

Think of it this way.

Have you ever wondered what happens to all those people who leave
your website without buying anything or joining your email list?

Wouldn’t you like another chance to get those people back?

Retargeting lets you do exactly that!

Have you ever been on Facebook or some other website and seen an
ad for a product you JUST looked at very recently?

Maybe you searched for something like “Dora the Explorer backpack”
on Amazon, and lo-and-behold, that exact product suddenly shows up
the next day on a banner in your newsfeed.

What the heck?

This is retargeting. It allows you to use a prospect’s shopping
and browsing habits to draw them back in for a second chance at
getting their business.

It’s a bit technical to set it all up, but trust me, it’s well 
worth the effort! It takes the average person about three times 
seeing the same thing before they take action, so you can greatly
improve your results by showing them the same thing multiple times!

The first thing you need to do is set up an audience pixel to track
people.

Here’s how it’s done:

1. Log into your ad manager on Facebook.
2. Click “audiences”.
3. Click “create audience” and then select “custom audience”.
4. Select “website traffic” and then “anyone who visits your website”.
5. Name your audience.
6. Copy the code it gives you.
8. Paste your code into the <head> section of your web pages or 
your WordPress theme.

Next, you need to set up the conversion pixel. This is used to track
things such as sales, and people who sign up to your email list.

To do this:

1. Log into your ad manager on Facebook.
2. Click “conversion tracking”.
3. Click “create pixel”.
4. Choose a category for your pixel based on your chosen objective.
5. Name your pixel.
6. Copy the code.
7. Paste it on the page people are taken to immediately after they
take your desired action. (For example, the thank you page after
they buy something or after they opt in.)

Once you’ve done all this, there should be a green dot beside all
of your pixels to let you know they are installed correctly. If not,
visit your page again to register a visit, or check your work and
try it all again.

Now you can use the retargeting option when you create an ad to
bring back lost visitors!

There are lots of detailed tutorials online that will show you
how to create effective ads for retargeting. It’s too complex to
cover in an email, but if there are enough people interested I 
might do a separate series on it!

Interested? Just let me know!

Until then, 

{YOUR NAME HERE}

PS- Be sure you’ve whitelisted my email address so you don’t
miss any of the killer training I’ve got coming up soon!

