Title: Create Facebook Ads With The Guided Creator

Hello,

I know it can be daunting to get started with Facebook Ads.

There are a whole lot of options, and sometimes it may feel like
there are a whole bunch of different ad formats that are perfect
for you. So which one should you use?

Well, you can start with the Guided Creator tool.

>> https://www.facebook.com/ads/manage/powereditor/creation

This tool starts by asking for your objective. It has the following
options listed:

* Brand awareness
* Reach
* Traffic
* Engagement
* App installs
* Video views
* Lead generation
* Messages
* Conversions
* Catalog sales
* Store visits

If you’re directly looking for sales, you will probably want to
choose one of the last three options. The other options can also
be used to get sales, but they would be indirect sales.

Once you have chosen your objective, you will need to name your
campaign and click “Continue”.

The options you see on the next page will vary based on which
format you chose, but you’ll see information such as your
potential reach, estimated daily reach, and estimated daily
clicks. 

Just scroll down the page, filling out all of the fields until 
you get to the bottom. You’ll notice your audience size and
reach information will change as you fill out the different 
fields.

It looks like a lot of information to fill out, but if you click
the little “i” button next to each option you will see an 
explanation that will help you figure out what to put in each
field.

Once you get used to the Guided Creation tool, you can use the
Quick Creation tool. This offers a little more control, but the
overall options are basically the same.

Tomorrow, we will talk about some of the various targeting options.
This will help you as you’re setting up your ads.

Don’t miss it!

Until then, 

{YOUR NAME HERE}

PS- Targeting is one of the most important elements of your 
Facebook Ads campaigns, so be sure to check out tomorrow’s email!

