Title: Facebook Ad Formats Explained

Hello,

By now you’re probably wondering what all these different types of 
Facebook Ads are, and what they’re best used for, so that’s what we are
going to cover today.

Facebook has a nifty guide to the different ad formats here:

>> https://www.facebook.com/business/ads-guide

As you can see, they have the ad types organized into different 
categories that are based on what each type of ad can accomplish.

Let’s take a look at the different ad formats and what each type is 
meant for.

Video

Video ads are best for when you really want to attract attention. They
tend to grab more attention than any other ad type.

Video ads can be used to promote nearly anything, and they tend to be
one of the most effective ad types.

Image

Image ads are appropriate when you have a stunning image you’d like to
use to promote something. Image ads are generally much more effective
than text-only ads.

Images can also be used to promote nearly anything.

Collection

Collections are used to display products from an online catalog, and 
they are customized for each viewer based on their shopping habits.

Collections are for promoting products from an online store.

Canvas

Canvas ads are mobile only, but they allow for a wide range of interesting
interactions that grab attention and keep it centered on your ad. 

They have the benefit of loading up to ten times faster than other mobile
content, and they really get people into your content because people can
pan, tilt, swipe, and more.

Canvas ads can be used to promote nearly anything.

Carousel

Like Collections, Carousel ads are used to display images from an online
catalog, and each product has its own link to the product on your site.

They can be used to promote products from an online store.

Slideshow

Slideshow ads are similar to video ads, using images, motion and sound
to attract attention.

They can be used to promote nearly anything.

Lead Generation Ads

Lead generation ads are made to gather email addresses, telephone numbers,
or any other information you need to market your business. They are 
perfect for helping you build your list.

Offers

Offers allow you to post live discounts on Facebook. Your ad can appear
as an image, video, or in a carousel.

Post Engagement

Post engagement ads are ideal for getting more likes, comments and
shares of your content on Facebook. This is a good option if you’re 
just looking to boost your engagement or raising your profile on the
site.

Event Responses

Event responses ads are designed to promote events. They can be used for
either online or offline events, and you can use an image or video for
your ad.

Page Likes

If you want more fans for your Facebook page, this is the type of ad you
will want to choose. You can use an image or video to get more people to
like your page.

Hopefully you now have a better idea of what each ad format is best
used for.

Tomorrow, we’ll take a look at the Guided Creation tool and how you
can use it (as a beginner) to create ads on Facebook.

Until then, 

{YOUR NAME HERE}

PS- Think Facebook Ads are too difficult? The Guided Creation tool can
help you get started!
