Title: Which Type Of Facebook Ad Is Best?

Hello,

Another questions I see often is, “Which type of Facebook Ad is the
best one?”

To that, I have to ask, “Which road is the best one to take?”

Most people are puzzled and don’t know what to say, but a few get
what I’m trying to say.

“The one that gets me to my destination.”

BINGO!

The best road for you is going to lead to YOUR destination. If you
want to get to New York from Atlanta, you’re probably going to take
a very different path than someone going from Atlanta to Los Angeles.

If your primary goal is to get people to join your membership site,
you’re probably going to want to use a very different type of 
Facebook Ad than someone trying to get sales at their clothing store, 
or someone who wants to build their email list, or get views to 
their YouTube video.

In order to know which type of ad you should create, it’s important
to think about exactly what you want to accomplish with it.

Traffic is usually not a legitimate answer. What do you want to DO
with that traffic?

Do you want sales? Do you want opt-in subscribers? Do you want to 
boost your engagement?

If you use the Guided Creation tool, Facebook will literally guide
you through the entire process by asking you what you want to do
with your ad and then taking you through the whole process of 
creating the ad.

If you’re new to Facebook Ads, you might want to stick with this
tool in the beginning. You can always create your ads manually 
whenever you feel comfortable with it.

We’ll talk more about the two different ways to create ads in a later
email, but for now, you should just realize that the different types
of ads each have very specific uses, and which one is best is a very
subjective thing.

Tomorrow we’re going to start talking about some of the different
types of ads, and how each one can be used.

Until then, 

{YOUR NAME HERE}

PS- If you really want to know what each ad type is best for, be
sure to watch for tomorrow’s email!

