Title: Visual Content Marketing

Hello,

Today is our last lesson on supercharging your content
marketing, and we’re going to talk about visual media 
such as images, graphics, info graphics, etc.

In the past, people used graphics on web pages mostly
for accent. They might put little stars or spheres as
bullet points, or use arrows or buttons to attract
attention. But back then, internet connections were 
often so slow that no one could load larger images.

These days, loading images takes very little time on most
internet connections, so there’s no excuse for leaving
them out!

But why are images so important? There are several reasons.

1. Images help break up large blocks of text and give the
eyes something else to focus on, which holds interest
longer.

2. Images help illustrate points better than text can in
many cases.

3. Images give Google something additional to index other
than text.

4. Images are crucial for getting traffic from image
based sites like Pinterest and Instagram, so having your
own unique images instead of stock photos can really help, 
but even stock photos can have a big impact.

There are many different types of visual media you can
use in your content marketing plan.

Just sprinkling appropriate stock photos around your 
articles can help, but using unique photos that really
illustrate your post will make even more of a difference.

Don’t forget to add alt image information to your photos,
too. This will help you get some occasional traffic from
Google images.

Info graphics aren’t quite as impactful as they were when
they first became popular, but used correctly they can
still be useful. Create info graphics that are useful and
convey specific information in a way that is easy to 
digest and you will still get a significant amount of 
traffic from Pinterest and other sites.

Pinterest is a very important traffic source these days,
and it’s important to make images for every article you 
post that are specifically for Pinterest.

These images should be taller than they are wide, and
should have appropriate text on them to get people to 
click through to your article.

If you’re having trouble coming up with good images for
Pinterest, you can use Canva. They have a lot of 
templates you can use that are appropriate for Pinterest,
and they even have an app you can use on your phone or
tablet.

This concludes our series on content marketing. I hope 
you learned a lot and you’ll apply what you learned.

Best of luck!

{YOUR NAME HERE}

PS- Keep your eye out for more training on different topics
coming soon!


