Title: Adding Video To Your Content Marketing

Hello,

Video.

A lot of people shudder at the thought, but video is 
actually not that difficult to create and can have a very
powerful effect on your marketing.

Almost everyone enjoys watching video these days. With
most of the civilized world having access to fast internet,
video has become the medium of choice for a larger number
of people than ever before.

Some marketers even use video as their primary medium for
content and are quite successful with it.

So why is video so important?

Well, the main reason is because so many people like to 
watch videos. Uploading your videos to YouTube, which has
millions and millions of viewers every single day, will
let you access a huge amount of traffic that you otherwise
might not be able to access.

Not only that, video content is often a lot more engaging
than text. Video really holds the attention, especially 
if it is done well, so it’s easier to get people to take
action. 

Plus, written content can be a bit impersonal, and it’s
difficult to connect with readers on a personal level.

With video, they can see you or hear your voice and it
helps them see you as a real person rather than just a 
phantom writer behind the scenes. Again, this boosts your
conversion rate.

Of course, you don’t HAVE to appear on camera if you’d
rather not. I’m not going to BS you and say video with no
voice or face on the screen is just as effective as 
video with both, however even video that is comprised of
mainly music and images can still be effective, and it
will get you access to the almighty YouTube’s massive
traffic base.

If you don’t feel you can make videos yourself, you can
always outsource your videos. There are people who will
make short, simple videos on Fiverr for five bucks, or
you can pay a little more and get higher quality content.

It’s also easier than you probably think to use apps like
Adobe Spark Video, InShot, Splice, and many others, or 
even web based video editors like Animoto or Magisto.

These programs are very easy to use, and almost anyone 
can create a video with them in just a few minutes.

So don’t be afraid to add video to your content marketing
arsenal. It’s worth the effort!

Tomorrow is our last lesson in supercharging your content
marketing, and we’re going to talk about other forms of
visual content marketing. Be sure not to miss it!

Until then, 

{YOUR NAME HERE}

PS- Visual media is EXTREMELY important in content 
marketing, so stay tuned!


