Title: Creating Viral Content 

Hello,

Today we’re going to talk about the third and final type of
content - viral content.

Technically any type of content COULD become viral content.
You could write a really incredible educational article 
and it could explode on social media overnight. Trendy 
content often has the power to go viral, but the effect
doesn’t usually last long. You’ll see a brief surge in 
traffic, and then it wanes to nearly nothing before too 
long.

The type of viral content we’re talking about now is the
kind that never really wanes. For example, celebrity 
gossip CAN wane over time, but sometimes the traffic 
continues for a long time because new information comes
out on the story and renews its popularity. Cute animal
videos and shocking crime stories stay popular for a long
time. Interest doesn’t wane too much, mostly because 
these topics have wide enough appeal that they don’t 
reach critical mass for a longer period of time.

Viral content is usually either:

* Funny

* Exciting

* Shocking

* Entertaining

* Some mix of these 

It’s not easy to create viral content. Most people who
deliberately try to create it fail, because they think
they know what people will like and don’t, or because 
they fail to get enough influencers to see and share the
content.

Sometimes it helps just to profit off OTHER people’s viral
content. For example, if you see a particular video
trending on YouTube or Facebook, you can embed it into a 
page on your own site or share it to your own social media
accounts to piggyback off its success.

You may not profit from it directly if you just share to 
your social media accounts, but you WILL benefit by getting
more followers because your current followers will share 
the content and some of the people who see it will end up
following you.

Viral content doesn’t necessarily have to be exactly in
your niche, but it does at least need to relate loosely 
to it.

For example, if you have a beauty website you might post
celebrity gossip from time to time because there would be
a significant amount of overlap between the two markets.

Or if you have a pet care website, you could post shocking, 
cute, or funny animal videos. They’re not exactly about pet
care, but many people who are interested in pet care would
be interested in that type of content.

Tomorrow, we’re going to talk about taking your content
marketing to the next level with a different form of media
- video!

Until then, 

{YOUR NAME HERE}

PS- Don’t be afraid of video! It’s actually a lot easier
to create videos than you think, and you don’t even have
to appear in them if you don’t want to!


