Title: The Three Types Of Content

Hello,

There are three main types of content that you should be
sure to include in your content marketing plan. These are
very broad categories of content, not referring to specific
types like articles, videos, etc.

It’s very important to have a good mix of the three types 
of content if you want to get the most traffic possible, 
because each type of content serves a different, specific
purpose as far as generating traffic and converting it.

Let’s take a look at the three content types, and what each
one is used for.

Educational content is the foundation for almost any type
of content marketing plan. It’s the type of content that
gets searched for, the type that really converts readers
into subscribers or buyers, and the type that will keep
people coming back to your site.

If you want to get search engine traffic, educational
content should be the cornerstone of your overall content
marketing plan.

It’s also the type of content most likely to help you
establish yourself as an expert in your niche.

Trendy content — content that is based on breaking news,
trends, current events, etc. - will get you traffic from
people who may already know a significant amount of info
about your niche, but are looking out for new things.

For example, maybe they already know how to knit and follow
a knitting pattern, but they might be interested in reading
about a new type of stitch someone invented, or a new type
of knitting needle that makes knitting easier.

Finally, there’s viral content, which is the type of 
content that is entertaining, or exciting, or shocking.

Viral content is obviously the most likely content to be
shared via social media, because people like to share
content they think will surprise their friends and family,
and they like to be the first to do it.

Not all websites need all three types of content. For 
example, some sites focus specifically on news or viral
content like celebrity news or cute animals. Those sites
might not need educational content. But MOST websites do
need a good mix of all three types.

Tomorrow, we’re going to focus on creating quality 
educational content that will please both visitors and 
search engines, so don’t miss it!

Until then, 

{YOUR NAME HERE}

PS- Remember, educational content is the cornerstone of
most content marketing plans, so tomorrow’s email is one
you need to read.


