Title: New Content Marketing Trends  

Hello,

Content marketing has changed drastically in the past few
years. Gone are the days of writing hundreds of very short
articles just to attract search engine traffic for as many
keywords as possible.

That used to work. 250-300 word articles were all you 
needed, because the whole point was just to get as much
search engine traffic as quickly as possible and send it
off to some sort of offer or get them to opt in to your
email list.

But these days, content marketing has to be a lot more
sophisticated. Those old tactics no longer work. Search
engines realized their users were complaining about all
the low quality content they indexed, so they made a lot 
of changes that made those tactics nearly impossible.

Let’s say you wanted information on how to knit a baby
blanket. You visited several links from the first two
pages of Google that claimed to teach you “how to knit a baby blanket”, but everything you found was just basic information that said to get yarn, knitting needles, and a
pattern and follow the pattern. 

You could have done that on your own, right?

But you wanted specific information that would teach you 
exactly how to knit a baby blanket!

That’s the kind of thing search engines were battling, 
and it was making people not want to visit sites like
Google and Bing because they weren’t finding quality
information.

Google responded especially strongly, coming down on sites
so hard that many lost their rankings overnight and some
were even banned. Even major sites like HubPages, Squidoo,
and most of the article directories lost nearly all their
search engine traffic overnight.

Google’s algorithm now looks for things like word count,
the age of the site, and many other factors to determine
ranking, and content must be higher quality than ever
in order to have a chance of ranking.

Of course, you don’t have to get any traffic from search
engines to do well with content marketing, but since
search engine traffic is widely known to be some of the 
highest quality given the fact that users searched for
something specific when they land on your site, it’s 
obviously a good idea to try to get all of it you can.

Over the next few days, we’re going to talk about some of
the best ways to structure your content marketing plan in
order to get traffic from as many sources as possible.

Since it’s no longer a good idea to focus mainly on search
engine traffic, we’ll take a look at ways to create content
that can get you traffic not only from search engines, but
also viral/social traffic and other sources.

Tomorrow, we’re going to cover the three main types of 
content, and how you can use the three types together to
form the perfect content marketing plan.

Be sure to whitelist my email address so you don’t miss it!

Until then, 

{YOUR NAME HERE}

PS- It’s important to have a good mix of the three types of
content, so don’t miss tomorrow’s email!


