Title: Chatbots For Market Research

Hello,

Did you know that a chatbot can actually be a better
marketing tool than even one of those expensive market
research firms that cost tens of thousands of dollars?

It’s true!

See, even if you were to hire one of those firms, they would
ask participants a series of questions about your product,
or about what they might want in a similar product.

But there are a few problems with this method:

1. You may not ask the right questions. There may be things
you never even thought of asking people about your product
that could be even more important than those questions you
did think to ask, but you’d never know if you simply stuck 
to that list of questions.

2. Participants are usually paid for their time. This means
they feel obligated to be positive about the product, even
if they are asked to be completely honest.

3. People generally want to be liked, so they will often
lie about how they really feel so they don’t hurt anyone’s
feelings.

This is where a chatbot can really come in handy.

Because people usually KNOW they are speaking to a bot, and
don’t often realize their responses are being logged, they
will be more honest and more willing to be open about how 
they feel. They feel more comfortable speaking to the bot,
because they don’t have to risk hurting anyone’s feeling
or embarrassing themselves.

Plus, people will often say thing you might never have
even thought of asking in market research or in a survey or
poll.

They might ask the bot, “Is there any way to upgrade to 
overnight shipping, because I need the item quickly for a 
gift?”

Or they might ask, “How much does this product weight,
because I want to carry it in my purse?”

These are things that could help you get more sales, but
you might not even realize they mattered much to customers
without seeing the chatbot logs!

Tomorrow we’re going to talk about using chat bots to 
alleviate some of the work you and your staff has to do
when it comes to support requests, so watch for it!

Until then, 

{YOUR NAME HERE}

PS-If you’re spending insane amounts of time answering
simple, mundane questions, tomorrow’s email will blow
your mind!


