Title: How Chatbots Can Help YOU

Hello,

Right about now, you’re probably thinking, “I’m too small
for a chatbot to work for me.” Or maybe, “I don’t think a
chatbot is right for my business.”

I get it. They’re pretty advanced technology, and you’ve
probably seen them mostly on sites like cell phone providers
and other big corporate websites.

But the truth is, more and more smaller companies are 
realizing that chatbots can give them an edge over their
competition in many ways.

The most common use for chatbots is a layer between your
customers and customer support agents. Many customers 
won’t visit F.A.Q. pages, and will inundate your support
staff (or you, if you have no staff) with questions that
could easily be answered by a trip to the F.A.Q. 

A chatbot can be there to act as a middleman of sorts. The
customer may even think they are asking live support a 
question. If they ask their question and receive an 
appropriate response, they may just go ahead with their
purchase without even contacting support at all, saving 
you and your staff valuable time and money.

Many bots will also allow a live person to take over the
conversation at any time, so if you happen to notice that
a customer is not getting the answers they need with the
bot, you or a staff member can take over and help them
instead.

Chatbots can also be invaluable for gathering marketing
intelligence from customers.

You can keep logs of all your chatbot’s conversations,
and then you can analyze them to see if your F.A.Q. page
needs to be updated, or if customers are having specific
problems in the order process, etc.

Customers will often tell a bot (or live agent) things
they wouldn’t even think to email the company about, so
this kind of information can be absolutely invaluable.

Another way chatbots are useful is by actually assisting
with sales. You can program a chatbot to guide customers
through the sales process, make product recommendations,
and more.

You can even program them to sell directly to the 
customer!

Tomorrow, we’ll talk more about how chatbots are being
used as direct sales tools, so don’t miss it!

Until then, 

{YOUR NAME HERE}

PS- If you’ve been looking for a way to get more sales,
don’t miss tomorrow’s email!


