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Author: admin, 12.03.2015
It's the eve of the Detroit Auto Show, and Cadillac officially kicked things off tonight by unveiling its 2013 ATS sedan at Detroit's College for Creative Studies. The ATS rides on an all-new rear-wheel-drive platform, and the end result is car that's about eight inches shorter in length than the larger CTS sedan. The ATS is around 100 pounds lighter than a comparable Audi A4, while packing a more powerful engine lineup.
A key factor to the ATS' development was lightness, and GM's North American President, Mark Reuss, stated that the new sedan will be "the most mass-efficient car in the segment." Weighing in at less than 3,400 pounds, the ATS is around 100 pounds lighter than a comparable Audi A4, while packing a more powerful engine lineup. During the presentation, Reuss also confirmed that the ATS will get a diesel engine in its first life-cycle, though specific details are unavailable as of this writing.
As for how the ATS will perform on the road, we'll have to wait until we get our first stint behind the wheel later this year, but things do indeed look promising. DETROIT – Cadillac today introduced the 2013 ATS, an all-new compact luxury sports sedan intended to challenge the world's best premium cars. The rear-drive ATS brings Cadillac's blend of technologically driven performance, elegance and design to a new audience of spirited drivers. The Cadillac ATS is a new expression of Cadillac's Art & Science execution philosophy, built on a foundation of driving dynamics and mass efficiency.

Germany's famed Nürburgring served as one of the key testing grounds, along with additional roads, racetracks and laboratories around the globe, ATS engineers balanced performance with Cadillac's trademark refinement.
Making the ATS one of the segment's lightest cars was a fundamental criterion for and the guiding principle during its development, but it was done in a nuanced manner that ensures a refined driving experience. Optimizing the ATS's mass was the result of a four-pronged philosophy that included strict adherence to original architectural goals, measured load management throughout the vehicle, benchmarking components to see if lighter solutions were available and an overall culture that "weighed" the mass of every component in the car against all aspects of its development. An aluminum hood, magnesium engine mount brackets and even lightweight, natural-fiber door trim panels contribute to the ATS's low overall mass – and reflect the systematic approach of evaluating every gram that went into the car.
A driver-focused interior with integrated technology and crafted materials complements the exterior elements and supports the ATS's driving experience. Real wood, plated metal plating and carbon fiber trim and Cadillac's cut-and-sew cut-and-sew instrument panel, console and doors enhance the emotional connection to the ATS.
The ATS is offered with Cadillac CUE, a comprehensive, in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data.
The ATS is offered as a well-equipped standard model and in Luxury, Performance and Premium Collections. The advanced technology safety features complement the ATS's roster of other safety features, including eight standard air bags (10 with optional features), safety belt pretensioners and load limiters, StabiliTrak electronic stability control system with traction control and four-wheel disc brakes with four-channel ABS.

We know that GM is already working on a small diesel mill for the Cruze sedan, so the new oil-burning ATS could use a version of this engine, if not the same exact one. ATS will offer both manual and automatic transmission options, along with rear-wheel and all-wheel-drive configurations. But some weight was deemed not only beneficial, but essential to the ATS's driving experience.
Many of the college's graduates go on to work in areas of automotive design, and as Ed Welburn, General Motors' Vice President of Global Design, told us, over 170 CCS graduates currently work within the larger GM design team, 20 of which directly worked on the ATS project. Sure, Cadillac is quite proud of the way the ATS looks, but what's most important about this car is its performance. After getting our first impressions of the ATS in the flesh, we must indeed applaud those designers. After all, the ATS will go head-to-head with the likes of the BMW 3 Series and Audi A4, so on the road, it has to be good.

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