JVC AV-32F704 32" Flat-Screen TV (Silver)
Great Picture Quality
I planned to come home with a Toshiba 32AF43, but came home with a JVC.  I had read the good reviews on Toshiba and was convinced.  I also read reviews on Sony but favored the Toshiba.  I didn't have a chance to get to the JVC reviews.  I thought that Toshiba was the answer based on the great reviews until I walked into the store that I planned to purchase from.  The picture quality of the Toshiba was good and so was that of the Sony ---- but I couldn't take my eyes off of the JVC.  The quality was clearly better.  I adjusted the controls of the Toshiba to try to make it look as good as the JVC.  I couldn't do it.  I could get it close --- but not as good.  I left and came back convinced that I should buy the Toshiba because of the reviews that I had read --- but again I couldn't ignore what I was seeing.  I had to go with the facts in front of me.  I bought the JVC 32F704.  I've since found other reviews that are saying the same thing as me.  I'm surprised there aren't more reviews out there on this set.  It is great!