Sharp Aquos LC-37D4U 37-Inch Flat-Panel LCD TV
Great television
I just received this TV last week.  Spent a few months researching 37 inch flat panel HD TVs and kept coming back to the Sharp Aquos line because of the superb picture and features.  I am not disappointed in my purchase.  The screen looks great from any angle, even at 170 degrees.<br /><br />HD broadcasts look superb, even at factory default settings.  Other than turning up the bass a bit, turning on the virtual surround-sound feature, customizing the screen font/characteristics, and turning on the OPC/DL feature (that allows the brightness to automatically adjust with room lighting), I really haven't changed any other settings.<br /><br />Even analog TV looks good on this unit, as long as you aren't standing too close to it.  The TV has a great \\"Smart Stretch\\" feature that somehow displays 4:3 analog broadcasts on the full 16:9 screen without causing any noticeable distortion or picture cropping.  I'm not sure how this is accomplished, but it is impressive, esp. compared to stretching techniques used by other brands or cable boxes.<br /><br />I avoided a plasma screen unit because of the possible \\"fading\\" problem over time.  Despite the reputation that LCDs have about poor black levels, I find this set's black level to be fine, living up to its high contrast ratio (even for an LCD).<br /><br />The Aquos line of HD TVs is more expensive than most other flat panel LCDs, but in my opinion, it is worth the extra money.  After all, how often do you buy a TV like this?<br /><br />I bought this set through Amazon.  They use a professional shipping company that was very nice about delivering the unit and removing the packaging material.  The set arrived in perfect condition.