Sharp Aquos LC37D40U 37-Inch LCD HDTV with Integrated ATSC Tuner
Not as good a panasonic plasma
I own both this Aquous and a 37 inch Panasonic plasma TV. As good as the Sharp is, it is not as brilliant and exciting as the Panasonic, which looks almost 3d sometimes.  I have waited about three months to make my final decision but the Plasma wins..