JVC AV-36D303 36" TV (Silver)
Have it your way!  Great picture, sound, and price!
I researched 36\\" TVs for many hours on the internet and visited many local retail stores to compare picture quality and features.  This JVC's sleek, silver-designed model has the most crisp, clear picture when compared side by side to Toshiba, RCA, and Philips. If you want clearer, you'll have to go to the Flat Screen ($$$$).  If you are looking for a great, affordable 36\\" TV - this one is very versitile, allowing for many picture and sound control options to accommodate most anyone's perferences. <br />Picture Settings - Low and High color temperature settings in addition to 5 other types of settings - you can set them very precisely to get the picture that best pleases your eye.<br />Theater Pro - Gives you a clearer, more vibrant picture for watching movies in the dark.  For regular cable program viewing I turn this setting OFF and view in STANDARD mode for the results I prefer.<br />BBE Sound - When ON, this is great for special effects in movies and DVDs - the sound is specatular! However, I have found that turning this feature OFF while \\"channel surfing\\" helps tone down the distinct volume differences you hear between channels and during commercials.<br />Surround Sound - Same comments as above.  We have the option to turn it ON/OFF.<br />If this TV had automatic sound leveling (to ideally tone down those annoyingly LOUD commercials) - I would have given it a 5-star rating.  However, I have been able to adjust the bass, treble, BBE, and Surround sound settings to my satisfaction to compensate.  I like having so many options to adjust the picture and volume quality just the way I like it.  The picture is superior and beats any other make or model in its class.  It's a great buy!