Norcent DP300 DVD Player , Silver
Excellent player at a nice price.
Our first DVD player, we've had this one since May 2003.  It was very easy to set up and use (in about 20 minutes if I recall), and it has never given us a problem.  Controls are easy to use, and the only reason I'm not giving it a perfect 5 stars is because you need point the remote right at the DVD player, not the TV, to work it.  It's a very minor thing, though, and I would definitely recommend this player, even though other brands have come down in price since we got this one.