Panasonic DVD-S77S DVD Player
best Upconverting DVD player I've seen for the price
I hooked it up to my Sony KDF-55XS955 with the supplied HDMI cable.  I put in \\"Fellowship of the Ring\\" as my trial.  At first I was somewhat dissapointed that the picture was small and colors kind of flat.  After switching to 1080i and making a few adjustments to the tv and player, the sound and images were breathtaking.  I hooked up a 2nd subwoofer (cabled through the s77s' output).  I am *so* not sorry about this purchase.  I bought an HDMI cable because I didn't know the unit came with one inside.  It is more than enough for my viewing.  I'll keep the cable for my next AV purchase.