Apex AT2702 27'' TV
Great TV, American brand
To correct the person who says Apex is #1 TV brand in China, that's not true.  A Chinese company called Si-chuan something is the biggest TV manufacturer in the world (the story was in the Wall Street Journal last week), and they OEM to the U.S.  Apex is an American company headquartered in California.  They own the majority of a factory or two in China where they make products exclusively for the U.S. -- yep, to tip our trade imbalance in the Chinese's favor! :)<br />The AT2702 is indeed an incredible value.  Backed by a decent warranty, your first impression is, wow, this is almost like a flat screen!  Since I'm one of the people who find a flat-screen screen a bit caved in, I actually prefer this tube.  Incidentally, the CRT tube is manufactured using Japanese technology, so the quality is excellent.<br />Apex is fast becoming a big brand in electronics.  They can surely improve their customer service, like website, e-mail reponse speed, etc.  But I know many who own Apex products and nobody including myself has had any problems.  If you are really concerned, use half of the money you save over other 27&quot; TVs to buy a store extended warranty.