• THRILL OF THE HUNT: Paul Garavel’s two dealerships take customers on “scavenger hunts” to help them meet and familiarize themselves with key leaders before the vehicle is delivered.
  • VIRAL COMMUNICATION: Stevens Management Co. created COVID-19 committees at its 4 California dealerships that meet on a weekly or as-needed basis and share strategies to improve business practices during the pandemic.
  • HOLIDAY AT HOME: Jim Ellis Automotive Group in Atlanta held a virtual Memorial Day weekend sales event to drive at-home shoppers, and sales, to its digital retailing platform.
  • OFFERING SUPPORT: After Michigan dealer Jeff Elhart had to temporarily lay off some employees during the coronavirus outbreak, he provided mental health support, including a daily video series, to employees and customers to help them through the pandemic.
  • SETTING THE STAGE: Ricart Automotive Group supports the Curbside Concert series in Columbus, Ohio, by supplying F-150 pickups for use in traveling performances. The concerts are helping to cheer up residents who are isolated from friends and family because of the coronavirus pandemic.