STAYING IN TOUCH: Schomp Automotive Group is using modern technology in the form of pen-wielding robots to send personalized, “handwritten” notes to customers of its luxury dealerships as a way to stay in touch and form a bond.

TAILORED APPROACH: Modern Automotive Group collected real-time data about how well business development center employees were meeting sales goals and used it to create specialized training to maximize performance.

DIVING INTO DIGITAL: Ohio Acura dealer John Connelly’s experiment with a virtual sales manager is working so well, he’s now thinking of virtual F&I and service.

REWARDING POSITIVITY: Dave Wright Nissan-Subaru in Hiawatha, Iowa, is using positive reinforcement in the form of reward certificates to encourage good deeds to improve the work environment or help customers.

THRILL OF THE HUNT: Paul Garavel’s two dealerships take customers on “scavenger hunts” to help them meet and familiarize themselves with key leaders before the vehicle is delivered.