• FEEDING GROWTH: At 2 Florida dealerships, food service is treated as a department unto itself, with an executive chef serving both customers and staff from a wide-ranging menu as a way to increase retention and satisfaction.
  • GETTING PREPARED: After a healthy emergency at one of its dealerships, O'Brian Auto Team is equipping its dealerships in Illinois with defibrillators and working with the American Red Cross to ensure that its employees are trained in lifesaving skills.
  • WEBSITES BUILD LOYALTY: Sesi Motors sets up personalized websites for customers as a way to enhance customer retention by communicating about service schedules, vehicle introductions and more.
  • TAKE THE PLEDGE: Jim Ellis Automotive Group is seeking to reduce vehicle fatalities with a campaign urging its customers and the Atlanta community to "pledge to drive safe."
  • WORK OUT WHILE YOU WAIT: Boston Volvo Village, through a partnership with neighborhood gym NB Fitness Club, offers free gym access to customers waiting to have their vehicles serviced.