More and more people are using their mobile cell phones to check their social media messages. This can be on apps for twitter, facebook, Google+, LinkedIn, Pinterest, Tumbler or Instagram. How do you make sure your carefully crafted marketing messages are viewed by the most people possible?  It has been found that if you are using e-mail as a marketing tool the best time to send out a message is after 9am. If you send out an e-mail over night or early in the morning it will be in danger of being immediately deleted without being read. Many people on their way into work use their phones to go through just the e-mail subject headers list. They press the delete button, without opening them if they look spammy, to reduce the amount of e-mails they have to deal with when they get into work. When workers are in front of their work machine they are more likely to open incoming e-mails. This is not the same with social media messages. 

The majority of people cannot use their phone when they are at work. It is part of their conditions of work in some cases. Their employers believe that they pay their staff to work for the company, not to be talking on the phone with friends, playing games or reading facebook or twitter messages. In some locations the use of a mobile cell phone can cause problems with sensitive equipment, like at a hospital or cause explosions when they work near volatile fuels and gasses. The structure of some commercial buildings interfere with phone and WiFi so employees cannot get a signal even if they are allowed to use their phones.

The other thing to consider about when to send out social media marketing messages is the fact that most phone apps only display the last two hours of update posts and tweets. If you want more you have to request further updates by pushing a button or pulling down on the screen and wait. Not many people do that unless they have a lot of time to spare.

So when is the best time to send out social media marketing messages to get the best chance of the maximum amount of views? 6.30am 11.30am and 4.30pm.

Let me explain those time periods for you. Most people can use their mobile cell phone going to work, on their lunch break and on their journey home. The 6.30 am message will reach most commuters having breakfast, drinking coffee, waiting for the train or bus. I have set the lunch break and going home time period half an hour early than the normal office or factory worker's early lunch break and going home time to catch those that search for an location to grab a bite to eat or a drink.