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Coke (Diet) just created an opportunity in squeezed places with the new (really) skinny vending machine. Somehow, Coke is still able to turn vending machines into media in fun, fresh, and exciting ways. Diet Coke teamed up with Ogilvy & Mather Paris to create a vending machine that shows off its “fit and elegant” soda bottles.
Called the ‘Slender Vender’, the elegant-looking vending machine is said to be the thinnest vending machine in the world.


Diet Coke’s Slender Vender was inspired by its sleek aluminium bottles and looks as if it’s a vending machine that went on a diet.
The best part about the thin vending machine is that it could fit almost anywhere, and could turn up in the most unexpected places—catching those people who found it by surprise. Aside from the relevant issue of unhealthy drinks, the concept of modular vending machine puzzles is interesting. Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be.


And though advertising blogs are heaping praise on the things--Adland TV writes "The idea is quite nice, turn the vending machine into a slender pole, reminding people that Diet Coke is the skinny choice" while Adverblog posits "Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be.



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