As the global startup ecosystem converges on this year’s AWS Summit circuit, Automat-it is introducing a campaign designed to capture both imagination and technical curiosity. Launched at AWS Summit Paris 2026 on April 1, the initiative offers participants the chance to win one of three dream holidays valued at €20,000, while showcasing how agentic AI can transform personalized experiences in real time.
At the center of the campaign is “Connie the Concierge,” an AI-powered travel agent built by Automat-it’s solutions architects and delivery teams. More than a novelty, Connie reflects a broader shift in how AI is evolving from passive assistants to autonomous systems capable of reasoning, planning, and executing complex tasks.
Turning Prompts into Personalized Journeys
The competition invites startup founders, CTOs, and R&D leaders to design their ideal getaway using Connie. Participants can input up to five prompts outlining their dream destination, preferred activities, and desired level of luxury. From there, Connie takes over and analyzes the request, constructs a plan, and assembles a fully customized itinerary.
Unlike traditional recommendation engines, Connie operates as an agentic system. Built on Amazon Bedrock and powered by Claude 3.5 Sonnet from Anthropic, it leverages advanced reasoning and tool-use capabilities to orchestrate multiple APIs. These include integrations across weather services, flight databases, budgeting tools, and hospitality platforms. The result is not just a list of suggestions, but a coherent, end-to-end travel plan tailored to each user.
Participants receive a detailed itinerary that includes destinations, accommodations, curated activities, and local insights, effectively turning a few lines of input into a tangible, experience-ready plan.
From Experience to Entry
While the campaign emphasizes creativity and exploration, it also follows a structured entry process. After designing their itinerary, participants must complete a short qualification survey and join a 15-minute discovery call with the Automat-it team. This step ensures alignment with the company’s core audience while offering a brief introduction to its capabilities in cloud and AI enablement.
Once completed, entrants receive a unique raffle code, officially securing their place in the draw. Three winners will be selected later in 2026, each receiving the opportunity to bring their AI-designed holiday to life.
A Global Campaign Across AWS Summits
Although the campaign debuted in Paris, it is designed as a global activation spanning ten AWS Summit locations. These include major innovation hubs such as London, Tel Aviv, New York, and Amsterdam, reflecting Automat-it’s international footprint and its focus on engaging high-growth technology companies.
In addition to in-person activations, the experience is accessible online through a dedicated landing page, supported by digital promotion across LinkedIn, Meta, and YouTube. This hybrid approach ensures that participants can engage with Connie regardless of location, reinforcing the scalability of the underlying technology.
Showcasing the Future of Agentic AI
Beyond the appeal of a luxury holiday, the campaign serves as a practical demonstration of agentic AI in action. By allowing users to interact directly with a system that plans, reasons, and executes across multiple domains, Automat-it is highlighting a new paradigm for enterprise AI adoption.
Rather than focusing solely on automation, Connie illustrates how AI can augment decision-making and deliver highly personalized outcomes. For startups and technical leaders attending AWS Summits, the experience offers a glimpse into how similar architectures could be applied to their own products and workflows.
As the line between experimentation and production continues to blur, initiatives like this underscore a broader trend: AI is no longer just a backend capability; it is becoming a front-facing experience that shapes how users interact with technology.
With three €20,000 dream holidays on the line, Automat-it’s campaign may begin as a competition. But at its core, it is a demonstration of how far AI has come, and how much further it can go.