Amsterdam, NL — After 14 years in the programmatic advertising landscape, Targetoo DSP has announced the launch of a new targeting framework called Contextual Research Targeting, an approach designed to help advertisers reach niche audiences by intelligently combining technical data points with strategic audience research.
According to Targetoo, this method stems from years of observing how highly specific audience groups consistently display recognizable patterns across the roughly 40 technical and contextual targeting options a sophisticated DSP can offer. These include device brand and model, OS version, carrier, IP ranges, device language, geolocation data, and frequently visited websites and apps.
Targetoo explains that, when applied responsibly, these signals enable marketers to identify and engage audiences that are often perceived as difficult, fragmented, or expensive to reach.
“We’ve learned that many niche audiences can be reached without relying on massive volumes of bidstream data,” the company explains. “Often, it’s simply about understanding how certain communities behave digitally—and building fast, intelligent targeting scenarios around those insights.”
Contextual Research Targeting — Examples
Smartphone Brand Examples
Gaming-Focused Phones
ASUS ROG Phone — Designed for hardcore mobile gamers with high refresh-rate displays, advanced cooling systems, and gaming accessories.
Xiaomi Black Shark — Performance-optimized smartphones aimed at competitive and high-intensity mobile gaming users.
Privacy & Security-Focused Phones
Purism Librem 5 — An open-source, privacy-first smartphone featuring hardware kill switches for camera, microphone, and networking.
Shiftphone — Modular, privacy-oriented devices emphasizing transparency, ethical production, and user control.
Rugged & Industrial Phones
CAT Phones (Caterpillar) — Built for construction, outdoor, and industrial environments with military-grade durability.
Samsung Galaxy XCover — Enterprise-focused rugged devices designed for field workers, logistics teams, and first responders.
Eco-Friendly / Ethical Phones
Fairphone — Designed around sustainability, ethical sourcing, long-term repairability, and modular components.
Phone Carrier Examples
Heavy Data, Streaming & Gaming Users
Verizon 5G Ultra Wideband — A high-speed, low-latency network supporting data-intensive and performance-driven use cases.
T-Mobile Magenta MAX — Unlimited premium data plans tailored to heavy streamers and mobile gaming audiences.
Privacy & Security-Conscious Users
Silent Circle (legacy service) — Encrypted communications historically used by security-sensitive users.
Privacy-focused MVNOs — Carriers emphasizing reduced data retention, minimal tracking, and enhanced user privacy.
Family & Child-Focused Plans
Verizon Family Plans — Shared data plans with built-in parental controls and usage management.
AT&T Family Plans — Multi-line discounts paired with family-oriented device management tools.
T-Mobile Magenta Family — Family-focused pricing models with integrated content and device controls.
Regional & Local Carriers
Regional MVNOs — Smaller carriers operating on national networks while targeting specific geographic, rural, or community-based audiences.
Satellite & Remote Connectivity
Starlink — Satellite-based internet connectivity designed for remote, rural, maritime, and mobile users without reliable terrestrial infrastructure.
IP Address Audience Examples
Corporate / Enterprise IP Networks
IP ranges owned and operated by large corporations (such as Google or Microsoft), supporting employees, internal systems, and enterprise services.
Data Center & Cloud Provider IPs
IP addresses assigned to AWS, Microsoft Azure, and Google Cloud, typically associated with servers, hosted applications, VPNs, and backend infrastructure.
VPN & Privacy Network IPs
IP ranges belonging to VPN providers and Tor exit nodes, commonly associated with privacy-seeking users and anonymized traffic.
Educational & Research Institution IPs
University-owned IP blocks used by students, faculty, and researchers, often granting access to academic platforms and licensed research databases.
It’s all about combining simple research with a capable DSP.
Proprietary Audience Building, Powered by Contextual Research Targeting
Targetoo is also highlighting a major cost-saving advantage of this new method: the ability to build proprietary, reusable audiences at a fraction of the cost of traditional third-party data.
Traditional audience segments—often brokered by Data Management Platforms—can add around $1.00 CPM on top of standard media costs. These segments cover interests, demographics, income levels, and more, but their recurring fees add up quickly.
Contextual Research Targeting turns that model on its head.
By combining strategic research with the approximately 40 specific targeting options a modern DSP provides, Contextual Research enables marketers to find and interact with highly relevant audiences while simultaneously building durable first-party datasets.
Instead of renting external segments, advertisers can activate campaigns in precisely defined environments, compliantly capture device identifiers, and reuse these audiences indefinitely—without ongoing data costs.
In short, Contextual Research Targeting allows advertisers to replace expensive, generic third-party segments with efficient, insight-driven proprietary audiences built through intelligent activation.
With the introduction of Contextual Research Targeting, Targetoo is inviting advertisers, agencies, and media buyers to explore new strategies and co-create fast, effective targeting scenarios.
“Use your knowledge of your audience and research yourself to profitability,” Targetoo states.
www.targetoo.com