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Today, at 5PM EST, Kevin Durant, Russell Westbrook, Jeff Green, and James Harden of the Oklahoma City Thunder will be at the Foot Locker House of Hoops on 125th St. The jerseys, labeled as ‘sunset orange’ by the team, were designed to celebrate hometown pride with bold 'OKC' lettering and a darker, orange and navy blue color scheme. Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.
Statement from Brian Byrnes: “We’re excited to tell the story of our team, our fans and our hometown with this new alternate uniform,” said Brian Byrnes, senior vice president of Sales and Marketing for the Thunder. The sleeved jersey experiment is all in preparation for when they inevitably try and push corporate sponsorships onto the jerseys.Sleeves make for prime advertising space.
Today, at 5 PM EST, four of the NBA’s rising stars from the Oklahoma City Thunder will be the guests of honor at the House of Hoops on the historic 125 St. Durant will also discuss his latest Nike sig shoe, the Nike KD II, which is a fan favorite due to its vibrant colorblocking, simple yet eye-catching design, and generous price-point that is nearly half that of a pair of LeBrons. This sunset-colored uniform adds a fresh perspective on the identity our team has built over the past seven seasons,” said Brain Byrne, senior vice president of Sales and Marketing for the Thunder.


If I could add one thing, it'd be matching lines on the side of the shirt to match the shorts.I give it a solid B. Kevin Durant, Russell Westbrook, Jeff Green, and James Harden will speak to youth from the Brooklyn Developmental League about their hoop stories, their NBA season, and the importance of training.
I thought the Thunder would probably get on board sometime and while I wasn't excited about that, I still expected better execution than this.
To me, alternate jerseys at least make sense if they showcase a style the team is otherwise lacking.
The one thing about the teams regular jerseys that this corrects is how busy the trim can be; I like the blue collar fine.
It looked ugly and poorly-designed in 2008 when they unveiled it, but at least you could excuse them for having to rush out a rebranding while moving from Seattle. If they had used a modicum of the money they saved by trading Harden to improve their brand image, it would have made that pain go down a little smoother.
Instead, they insist on doubling down on it at every turn, like with the Oklahoma City Blue logo.


I'm glad that OKC is there, but to have the rest of the logo there, too, just enhances the awfulness. The stripes on the shorts would be cool, if they coincided with matching ones on the jersey.
This is just a slightly modified version of their last two Christmas uniforms, not original at all. Just look at all the cool alternative team shirts you can get at places like dna Gallery and Blue Seven.
Instead, it echoes back loud and clear the main criticism lodged against the Oklahoma City Thunder of late: cheap.



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Comments
  1. SCORPION 12.01.2016 at 11:32:38
    They sell em' you'll jersey has been the.
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  3. Loneliness 12.01.2016 at 17:56:11
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