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The insignia that most recognize as the New York Mets logo has a history that pre-dates the Queens squad.
Reynolds Aluminum signed up to sponsor The Big Show in an effort to roll-out their Reynolds Wrap product. The Big Show was the brainchild of NBC Vice President for Programming, Charles 'Bud' Barry.
As NBC approached their Silver Anniversary in 1951, it was coming off of a decade-long run of prestigious, educational entertainment programming with flagship, sustaining features on modern plays, Western and World Literature, tributes to the efforts of the early United Nations, retrospectives on Shakespeare, Eugene O'Neill, the plays of Eva le Galienne, spotlights on the great directors of the era, and numerous historical and technical retrospectives of NBC Radio history. NBC was also in a highly competitive battle with rivals CBS, ABC and Dumont over Television.
As an even more practical matter, Television was experiencing the same growing pains, both technologically and legislatively, as had Radio at its inception. As a point of comparison, famous programming syndicator Frederick Ziv was experiencing unprecedented success developing and marketing some of the finest transcribed, syndicated programming in history. We cite the prevailing expense climate of the era to highlight the estimated $30,000 cost per 90-minute episode of The Big Show. Now granted that their budget for 90-minutes of programming reflected the higher-end of the late 1940s and early 1950s cost of $10,000 per episode . NBC soon had several takers for their Tandem plan: Ford Motor Company, RCA Television, Anacin, Chesterfield, Four-Way Cold Tablets, and Dentyne for starters. While the star-studded ensemble varied somewhat from program to program, Fred Allen was an oft-repeated member, in addition to Jimmy Durante, Portland Hoffa, Meredith Willson, Mindy Carson, and on a rotating basis, Groucho Marx, Jose Ferrer, Fanny Brice, Hanley Stafford, and Margaret Truman. Broadcast primarily out of New York, to a packed live audience of 3,000 for most shows, the production moved to Hollywood, returned to New York, aired its second season premiere in London, then returned to New York for the duration. The guest performers over the course of The Big Show's two years represented some of the biggest talents in the entertainment industry: the greatest singers, actors, comedians and personalities of the era. The other two key players in the success of The Big Show were young director Dee Engelbach and versatile Meredith Willson, acting as both music director and ensemble performer.
Dee Engelbach had already established himself as the boy genius at NBC, and The Big Show only served to further underscore that sobriquet.
Headed by Goodman Ace, Fred Allen, Selma Diamond and Mort Green, the writing staff represented some of the finest comedy writers in Radio. The Big Show was unquestionably a hit, both in popularity and with the critics of the era, but was it a hit commensurate with its price tag?
With the loss of local and regional promotion, the novelty and dramatically increased availability of television receivers, and the clamp down on budgets for Radio programs, the writing was writ indelibly on the wall: Radio was on its way out, Television was well on its way in.
The major networks, most of them with one foot in Radio and the other in Television, simply weren't capable of sustaining innovative, quality programming over both mediums--equally--at the same time. The Big Show, a remarkable undertaking by any measure, was a worthy, albeit unsuccessful, 'hail Mary' in the waning days of Radio's Golden Age. Talullah Bankhead, Meredith Wilson, Russell Nype, Ethel Merman, Paul Lukas, Fred Allen, Portland Hoffa, Jimmy Durante, Danny Thomas, Mindy Carson, Frankie Laine, Jose Ferrer, Groucho Marx, Ezio Pinza, Fanny Brice, Hanley Stafford, Jane Powell, David Brian, Frank Lovejoy, John Agar, Vincent Price, Jane Wyman, Bob Hope, Eddie Cantor, Perry Como, Lauritz Melchior, Ed Wynn, Ed Gardner, Margaret Truman, Joan Davis, Douglas Fairbanks Jr., Sons Of the Pioneers, Charles Boyer, Clifton Webb, Imogene Coca, Joe Bushkin, Louis Armstrong, Dean Martin, Jerry Lewis, Rosalind Russell, Dorothy McGuire, Bret Lahr, Margaret O'Brien, Robert Merrill, Fran Warren, Gloria Swanson, Edward G.
Dorothy Parker, Claire Boothe Luce, Charles MacArthur, Ernest Hemingway, Clifford Odetts, O. We ask one thing and one thing only--if you employ what we publish, attribute it, before we cite you on it.
We continue to provide honest research into these wonderful Golden Age Radio programs simply because we love to do it. In 1954, the New York Giants beat the Cleveland Indians to win their last World Series in New York. NEW YORK (WCBS 880) – The San Francisco Giants have won the World Series, beating the Texas Rangers in five games. The Giants’ final season in New York City was 1957 and they played at the Polo Grounds in upper Manhattan.

If the Polo Grounds stadium were still there, today, CBS radio could hold a sell-out concert, emceed by the WINS news anchors, starring the 1-877-Kars-for-Kids singers.. There were, after all, a finite number of popular programs that could command that level of industrial poaching. But many at NBC believed that Radio was still as viable an entertainment medium as ever before in its history. Exponential leaps had been acheived in technology of the era, but in respect to Television, the same dynamics that plagued the standardization of Broadcast Radio were bedeviling the Television technology of the era. Bold Venture, for example, featuring Humphrey Bogart and Lauren Bacall, could be budgeted at approximately $12,000 an episode in 1951, primarily because of the means by which Ziv marketed and sold the feature. In a nutshell, subscribing sponsors were sold portions of a block of primetime, weekly network programming. Most of the networks had begun marketing blocks of primetime--and daytime--programming to share the expenses between several sponsors for at least nine years by 1950. But apparently, as the first season neared its end, there still wasn't enough sponsorship to keep The Big Show afloat. The London extravaganza opening Season Two aired on September 30, 1951, much of the cast having been transported wholesale to London for the rehearsals and 90-minute performance. NBC acquired six new sponsoring partners for the vehicle and, once the extravaganza returned stateside, The Big Show ran for a total of thirty-0ne Season Two installments.
A peek below at the principle artists over the course of the series' two seasons shows virtually every significant performer of the era having participated in the weekly extravaganza at one time or another. Engelbach's baby face and iron fist kept the cat-herding on the star-studded extravaganzas to a minimum, which, given the big name talents, as well as the quixotic fireball, Bankhead, was no mean feat.
Given the vast array of big names they were tasked to write for, it's just as well that the writing staff was so polished and experienced.
Something had to give, and it was Radio that gave--its talent, its budget and its tradition of compelling programming. The circulating recordings remain jam-packed with talent, span every aspect of the entertainment industry, sparkle with clever repartee, and provide a showcase for the quixotic dynamo that was Tallulah Bankhead. If you feel that we've provided you with useful information or saved you some valuable time regarding this log--and you'd like to help us even further--you can help us keep going. To pay tribute to this great moment in sports, NEW ERA has produced two styles: the 1954 MLB Championship and National 59Fifty fitted baseball cap. The head-to-head between CBS and NBC as both major networks entered Television, had been a knock-down, drag-out competition. The poaching reached its highest notoriety after CBS coaxed The Jack Benny Program out from under NBC. While we don't normally address Television in these articles, it's clear that Television's promise and increasing demand were, from 1950-on, directly affecting programming decisions across the AM and FM bands of the era. At the same time, networks of the era were attempting to draw the line for their most popular originating features at between $700 and $3,000 an episode. What gave this scheme its appeal was the premium range of genre offered in the subscription: premium variety with The Big Show, premium music with NBC Symphony, premium drama with Screen Directors Playhouse, highly rated comedy with Duffy's Tavern, and equally well rated mystery with The Man Called X. Tallulah Bankhead had spent almost eight years in London's West End as, literally, the Southern Belle of the Ball--and West End Stage. Meredith Willson had already honed his sketch comedy skills with, among others, The Burns and Allen Program, and while an unquestionably canny and clever performer in his own right, traditionally performed in the naive, country bumpkin role to most of the lead performers he supported. Charmer that he was, Tallulah apparently adored the young director, making his Tallulah-wrangling chore far more manageable. Goodman Ace, in particular, was reportedly responsible for most of the byplay lines between the principle performers and clearly had a hand in many of the sketch pieces. Indeed, by 1952 feature articles about Radio programming were all but disappearing throughout the Radio and Television sections of newspapers large and small.

If the NBC behemoth couldn't regain market share with a 90-minute weekly extravaganza, there was little hope that any of its competitors could either. All in all, an historic series of recordings that, in the opinion of many, proved to be the line of demarcation ending The Golden Age of Radio.
We have no 'credentials' whatsoever--in any way, shape, or form--in the 'otr community'--none. Both fitteds are constructed of Black canvas with the Giants logo in oversized embroidered on the front. The New York Giants franchise  began in 1883 and lasted until 1957, when the franchise moved to San Francisco.
In the five years leading up to 1950, CBS and NBC had been proactively poaching each other's talent on an often breathtaking scale from time to time. Patrick's Day, 1951, NBC began teasing the notion that The Big Show was unsustainable, hinting that it might soon leave the air.
The triumverate of Engelbach, Bankhead and Willson seemed well suited to schmoozing the respective categories of talent for the series, aided in no small part by the extraordinary writing talent onboard throughout the series. Selma Diamond, known for her biting repartee was undoubtedly responsible for many of Tallulah's lines. But successful syndicators such as Frederick Ziv continued to rake in millions well past 1952 by clever pre-packaging, brilliant independent promotion, and utilizing major name talent. As is our continuing practice, we provide our fully provenanced research results--to the extent possible--right here on the page, for any of our peers to review--or refute--as the case may be. Each sport a Championship logo on the right panel, along with the Major League Baseball logo placed on the back. The departure of The Jack Benny Program left NBC veeps scrambling for a suitable alternative to go head to head with one of Radio's longest running, most popular prime time comedy and variety programs.
Radio had become too expensive for many of the sponsors and networks who were expending resources on both Television and Radio of the era. But also remember that beginning around 1948, all the major networks were moving their programming in the direction of $1,000 per episode or less per weekly feature. According to reports of the era, Londoners weren't very impressed with The Big Show, panning it in most of the British papers, and citing Tallulah Bankhead's performance as little more of a parody of her original visit to the West End. It didn't hurt that the core ensemble members were, for the most part, highly adept at improvisation and the impromptu quip. Syndicators had no overhead beyond the intial production, and could market their syndications directly to potential sponsors, networks and independents alike.
If you take issue with any of our findings, you're welcome to cite any better verifiable source(s) and we'll immediately review them and update our findings accordingly. For 50 years, 1010 WINS has been a news and information utility for the New York metropolitan area. The bottom line was that $30,000 per show simply wasn't practical for a sustaining program.
As more verifiable provenances surface, we'll continue to update the following series log, as appropriate. The  1936-1939 seasons in  Royal Blue and the 1947 - 1957  seasons in Black and Orange,  Both caps are 100% Wool, and feature Green underbils.
With Jimmy Durante regularly fluffing his lines, Fred Allen and Bankhead always at the ready for an impromptu quip, and the quick-witted Eddie Cantor, Bob Hope, Bing Crosby, and Martin and Lewis stopping by, the quips an comebacks flew with often stunning regularity thoughout the course of any given program. We point you in the right direction and you're free to expand on it, extend it, use it however it best advances your efforts.

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