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Penney customers charged into the Fairview store to take advantage of “doorbuster” low prices on Black Friday in 2012. Your comments are subject to our Terms of Service and the privacy policy and terms of service of your social network. If you do not want to comment with a social network, please consider writing a letter to the editor.
Penney stores will stay open all night long, and they will add a new batch of “doorbusters” at 3 p.m. Target will do the same for its customers, offering what it calls its lowest prices ever on TVs, game consoles and several Apple products, both online and in stores, for the second consecutive year.
Kohl’s is planning a Star Wars blitz, and Target will roll out 10 days of category-wide percent-off discounts where you decide what’s on sale.Wal-Mart and Best Buy haven’t disclosed their Thanksgiving Day-Black Friday plans yet. Plano-based Penney is asking its workers to volunteer for Thanksgiving day shifts and said it will work around family schedules. That’s up from last year, when Penney compensated store staff with time-and-a-half pay, said Mary Best West, Penney’s chief marketing officer.“We think we can get most of our stores staffed with volunteers,” West said.
The department store category has been losing market share over the years but still gets its share of shoppers during the holiday season.Penney recently surveyed its “lapsed and lost” customers, West said, to find out how the company could get on their radars for holiday shopping. They mentioned Nike, Kitchen Aid and Sephora along with key holiday gift items like cable knit sweaters in every color. Kohl’s stores were also set for the holiday by the end of last week.Kohl’s is betting that the Star Wars movie that comes out Dec. It has 1,600 Star Wars items throughout the store, from socks and slippers to bedding, plus an expanded toy department, said Franky Pipes, district manager for Kohl’s in North Texas.Kohl’s has expanded its electronics and now sells TVs.
Penney, for example, is organizing gifts by price and passions, including fitness and cooking.And Target is doing a couple of things differently this year. Decorating, entertaining and gift giving happen in that order during the season, Tyler said, and the discounts will match up.Several retailers said they won’t open on Thanksgiving this year, including GameStop, Half Price Books, Costco, TJ Maxx and Staples. You may remember the uproar Penney caused in 2012 when it ditched the globes under former CEO Ron Johnson.

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