Page 84 - CMC 2019 HISPANIC MARKET GUIDE

COMPANY WEB ADDRESS
http://www.richardslerma.com
PRIMARY ADDRESS
7007 Twin Hills Avenue, Suite 300 Dallas, TX 75231
214 891-4100
COMPANY NAME
Richards/Lerma
YEAR FOUNDED
2008
OTHER OFFICE LOCATIONS
Mexico City
COMPANY GENERAL E-MAIL ADDRESS
info@richardslerma.com
2018 CAPITALIZED BILLINGS
$100 million
OWNERSHIP/COMPANY AFFILIATION
Owned by Pete Lerma & Stan Richards Affiliated with Richards Group
TOTAL NUMBER OF EMPLOYEES
70
KEY PERSONNEL
Pete Lerma | Principal plerma@richardslerma.com
Aldo Quevedo | Principal/Creative Director aquevedo@richardslerma.com
Salma Gottfried | Principal, Brand Management sgottfried@richardslerma.com
Quim Gil | Principal/Brand Planning qgil@richardslerma.com
David Ravelo | Principal/Brand Management dravelo@richardslerma.com
MISSION STATEMENT
Richards/Lerma is the agency of the future, NOW. We’re in the business of connecting brands and their customers. And the way we nurture those connections is by identifying powerful customer insights and delivering breakthrough communication and engagement at every point of contact. Increasingly, that engagement happens through digital, and Richards/ Lerma prides itself on being the most digitally savvy multicultural agency in the country. All of that results in communication that is LOUD & CLEAR.
CURRENT CLIENTS
MetroPCS 2009 The Home Depot 2010 Dr Pepper 2014 Clamato 2014 Avocados from Mexico 2015 7Up 2015 Cinemark 2018 Advance Auto Parts 2018 Barcel 2018 Southwest Airlines 2018 TXU 2018
TOP FIVE COMPANY SECTORS (by revenue)
• Retail/Quick Service Restaurants
• Automotive
• Telecommunications
• Non-Profit
• Packaged Goods
TOP TEN COMPANY SPECIALTIES
• Digital •
• Strategic Planning •
• Social Media •
• Brand Planning Building •
• Media Buying/Media Planning •
Full Service Creative Public Relations Grassroots Marketing Market Research Broadcast Production
richardslerma richardslerma richardslerma
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