Page 80 - CMC 2019 HISPANIC MARKET GUIDE

COMPANY WEB ADDRESS
http://www.publicismedia.com
PRIMARY ADDRESS
375 Hudson Street New York, NY 10014 212 859-5100
COMPANY NAME
Publicis Media
YEAR FOUNDED
2015
OTHER OFFICE LOCATIONS
Chicago, Los Angeles, Seattle
COMPANY GENERAL E-MAIL ADDRESS
georgia.lobb@publicismedia.com
2018 CAPITALIZED BILLINGS
N/A
OWNERSHIP/COMPANY AFFILIATION
Publicis Groupe
TOTAL NUMBER OF EMPLOYEES
140+
KEY PERSONNEL
Lisa Torres | President, Publicis Media Multicultural Practice
lisa.torres@publicismedia.com
Stephen Paez | SVP, Multicultural Lead, Mediavest |Spark stephen.paez@sparksmg.com
Dana Bonkowski | SVP, Multicultural Lead, Starcom dana.bonkowski@starcomww.com
Jennifer García | SVP, Multicultural Lead, Zenith jennifer.garcia@zenithmedia-na.com
Anita Arcentales | SVP Multicultural Lead, Blue449 anita.arcentales@blue449.com
MISSION STATEMENT
We believe that multicultural services should not exist as separate brands; they need to be fully integrated. Publicis Media allows us to simplify our multicultural offering, invent modern approaches to reach multicultural consumers, and reduce complexity within our operations and brands to best serve our clients’ multicultural needs.
Publicis Media is the largest supporter and buyer of multicultural targeted media, marketing and research. We leverage this scale and representation to benefit our clients and to continue to push our industry. Together we are:
• Disrupting the existing multicultural paradigm by reimagining it for an evolved America
• Defining & driving a new era of standards for multicultural integration
• Leveraging multicultural as a core competitive advantage and growth engine for our clients
• Together we deliver:
• Core embedded multicultural competency in each brand, which
allows us to innovate in a way our competition cannot
• Standardized approach that can scale faster and drive
connectivity, consistency and quality
• Integrated multicultural insights and applications across the suite
of Publicis’ proprietary tools, products and platforms
CURRENT CLIENTS
Kellogg’s 2003 Kraft 2012 Kohl’s 2013 Mondelez 2018 Telemundo 2018
TOP FIVE COMPANY SECTORS (by revenue) N/A
TOP TEN COMPANY SPECIALTIES
N/A
PublicisMedia/ publicismedia
80
CMC 2019 HISPANIC MARKET GUIDE member
YEAR ACQUIRED