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COMPANY WEB ADDRESS
https://marcamiami.com/
PRIMARY ADDRESS
3390 Mary Street, Suite 254 Coconut Grove, FL 33133 305 423-8301
COMPANY NAME
MARCA
YEAR FOUNDED
2003
MISSION STATEMENT
MARCA is a full service integrated advertising and digital marketing communication agency. We have a fundamental understanding of today’s U.S. general market with a specific focus on the multicultural consumer.
PHILOSOPHY/VISION: Our unique philosophy encompasses a larger view of multicultural communication than just language. It is a more relevant way to communicate with the emerging multicultural consumer market. The multicultural market is complex and layered, the result of a confluence of cultures that you must understand
in order to leave your mark in the consumer’s mind. Everyone at MARCA has life and work experience in the Hispanic, general and Latin American markets. This perspective allows us to identify and craft the most impactful and relevant messages for this expanding audience, in English, Spanish or both.
OTHER OFFICE LOCATIONS
Chicago, Pittsburgh, Boston
COMPANY GENERAL E-MAIL ADDRESS
tnieves@marcamiami.com
2018 CAPITALIZED BILLINGS
N/A
OWNERSHIP/COMPANY AFFILIATION
Hispanic Majority Owned
TOTAL NUMBER OF EMPLOYEES
45
KEY PERSONNEL
Tony Nieves | President tnieves@marcamiami.com
Armando Hernández | Chief Creative Officer ahernandez@marcamiami.com
Alejandro Berbari | Executive Creative Director aberbari@marcamiami.com
Luis Mezzana | Executive Director of Finance lmezzana@marcamiami.com
Zamar Vives | Executive Group Director zvives@marcamiami.com
CURRENT CLIENTS
H&R Block 2010 Dish Latino 2011 Kyocera Latin America 2011 Net 10 Wireless 2012 Payless Shoe Source 2012 Dish Puerto Rico 2013 NASCAR 2015 Caterpillar 2015 Sobieski Vodka 2015 Subway 2016 Holsum 2017 Panama Jack 2017 PepsiCo - Chokis 2017 Deezer 2018 Hughesnet 2018
TOP FIVE COMPANY SECTORS (by revenue)
• Telecommunications
• Quick Service Restaurants
• Financial Services
• Health Care/Pharma
• Durable Goods
TOP TEN COMPANY SPECIALTIES
• Brand Planning/Building • • Digital Marketing • • Direct Response • • Interactive/Multimedia • • Media Buying/Media Planning •
Retail and Brand Activation Public Relations
Sales Promotion
Sports Marketing
Web Design
COMPANY PORTFOLIO
https://marcamiami.com/#work
marcamiami marcamiami
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CMC 2019 HISPANIC MARKET GUIDE member
YEAR ACQUIRED