Page 64 - CMC 2019 HISPANIC MARKET GUIDE

COMPANY WEB ADDRESS
http://www.adcastells.com/
PRIMARY ADDRESS
865 S. Figueroa Street, Suite 1100 Los Angeles, CA 90017
213 688-7250 Fax: 213 688-7092
COMPANY NAME
INFUSION
YEAR FOUNDED
1998
OTHER OFFICE LOCATIONS
New York City, Baltimore/Washington D.C., San Diego
COMPANY GENERAL E-MAIL ADDRESS
info@adcastells.com
2017 CAPITALIZED BILLINGS
$88 million
OWNERSHIP/COMPANY AFFILIATION
Minority-owned & Women Business (MWBE)
TOTAL NUMBER OF EMPLOYEES
73
KEY PERSONNEL
Liz Castells-Heard | CEO, Chief Strategy Officer liz@adcastells.com
Carolina Aguirre | Exec. Assistant/Account Executive carolina@adcastells.com
Malu Santamaria | Partner, Account Director malu@adcastells.com
Carlos Correa | Co-Chief Creative Officer carlos@adcastells.com
Rod Ribeiro | Co-Chief Creative Officer rodrigo@adcastells.com
Manuel Carvajal | VP, Executive Producer manuel@adcastells.com
Ana Valladares | VP, Sr. Account Director ana@adcastells.com
Aida Dujarric | Sr. Director, Direct Marketing aidadujarric@adcastells.com
Adhyari Bracero | Sr. Director, TV, Digital/Social adhyari@adcastells.com
Aida Olaya | Integrated Project Manager aida@adcastells.com
Marielise Colavin | VP, Integrated Media Services marielise@adcastells.com
Terry Sullivan | CFO/COO terry@adcastells.com
MISSION STATEMENT
To provide best-in-class multicultural marketing leadership and results by infusing our strategic acumen, consumer insights, ROI-powered ideas and ‘brains, heart and grit.’
CURRENT CLIENTS
McDonald’s Southern California Region – 4 markets 1998 Los Angeles, San Diego, Bakersfield, Palm Springs
Toyota Dealer Association Southern California & Sand Diego 1998
The Safeway Companies – 5 Brands, 38 markets 1999 Safeway, Vons/Pavilions, Randalls, Tom Thumb
Spanish Broadcasting System 2002 McDonald’s Pacific Northwest – 8 markets 2003 Portland, OR; Medford, OR; Southeast Idaho; Yakima/Tri-Cities, WA
The LAGRANT Foundation 2005 First5 California 2008 Dole/Tropicana - Dole Juices 2009 McDonald’s Baltimore Washington Region – 2 markets 2013 PUMA North America 2014 Farmer John Foods 2015 Special Olympics World Games (Pro bono) 2015 Charter Communications, Direct - Hispanic Advertising 2016 Charter Communications – African American Advertising 2018 Charter Communications – Hispanic Small Business Marketing 2018
TOP FIVE COMPANY SECTORS (by revenue)
• Automotive
• Retail/Quick Service
Restaurants
TOP TEN COMPANY SPECIALTIES
• Strategic Planning
• Segmentation/Metrics
• Full Creative/Production • Digital, Social/Mobile
• Media Planning/Buying
• Cable/Telecommunications • Grocery Products
• Packaged Goods
• Direct Marketing, Collateral
• Website Design/Management • Branding/Entertainment
• PR/Relationship Marketing
• Business Consulting
castellsadvertising CastellsAd
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