Page 58 - CMC 2019 HISPANIC MARKET GUIDE

COMPANY WEB ADDRESS
https://www.groupm.com/
PRIMARY ADDRESS
175 Greenwich Street New York, NY 10006 212 297-7000
COMPANY NAME
GroupM Multicultural
YEAR FOUNDED
February 2013
MISSION STATEMENT
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers
and media platforms, trading expertise, marketleading brand-safe media, technology solutions, addressable TV, content, sports and more.
GroupM Multicultural is the specialized division dedicated to the Hispanic, African American and Asian communities in the U.S. Its objective is to provide clients with a relevant, informative and trustworthy point of view of all multicultural audiences resulting in tailored communications strategies based on in-depth knowledge of consumers..
OTHER OFFICE LOCATIONS
New York, Chicago, San Francisco, Los Angeles
COMPANY GENERAL E-MAIL ADDRESS
N/A
2018 CAPITALIZED BILLINGS
N/A
OWNERSHIP/COMPANY AFFILIATION
WPP
TOTAL NUMBER OF EMPLOYEES
95
KEY PERSONNEL
Gonzalo Del Fa | President, GroupM Multicultural Gonzalo.del.fa@groupm.com
Tim Castree | CEO, GroupM North America Kelly Clark | Global CEO, GroupM
CURRENT CLIENTS
AARP
Bayer
Chevron
Church & Dwight General Mills IKEA
Kimberly Clark L’Oréal
Mars
Nestlé
O'Reilly Auto Parts Target
TJX Companies Tyson Foods
Uber
Unilever Universal Pictures U.S. Navy Walgreens Boots
TOP FIVE COMPANY SECTORS (by revenue) N/A
TOP TEN COMPANY SPECIALTIES
• Interactive/Multimedia
• Media Buying/Media Planning • Strategic Planning
• Consumer Insights
• Marketing Analytics
GroupMWorldwide
company/3765
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CMC 2019 HISPANIC MARKET GUIDE member
YEAR ACQUIRED