Brand loyalty is something that (to me) seem pretty easy to achieve really. In the case of gaming and brands, all you gotta do is keep your audience informed about what’s coming (something Sony isn’t very good at), treat them like people and NOT numbers and basically have a human component. No one likes having to deal with giant, faceless companies because it makes them feel insignificant.

You mentioned Microsoft in your article, and there’s no other company that strikes the baulk reaction in me quite as fast. Some might say that’s coz I’m a Sony fanboi, but the truth is, I’ve hated their business practices since I can remember. They’re devious, they mix figures, give false stats and play dangerous games with other companies because they know their stack of money will protect them in the court rooms when they get caught doing so. Never mind the fact that their first 360 offerings usually turned into melted puddles within months, then they’d have the cheek to CHARGE you for the inconvenience!

I’m not entirely sure why anyone in their right mind would want to side with MS as a company, let alone claim allegiance to them but one thing is clear; once a consumer makes that bond, it’s hard for another company to pries them off of them.